Where does your mail go?
Where is mail being lost?
 Why don't you know about it?
What can we do to help?
eDelivery Tracker
eDesign Optimizer
eContent Scorer
eReputation Manager
Global Receiver Network
I.D.E.A.
pvIQ Enterprise Platform
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Only filters that are set to "block" email at the gateway or the perimeter to the receiving mail server are traceable by the Sender. Mailers "delivered" statistics as provided by their in-house software or outsourced email vendor are calculated as the # sent - # bounced. This bounced figure includes those blocked at the gate or perimeter to the receiving mail server level but does not include those quarantined, filtered out at later stages or redirected to the bulk box by either the ISP/corporation or the end-user. Why? Because SMTP-based reporting can not account for it and the ISPs/Corporations/End-Users are not reporting it. Thus, the standard "delivered" statistic that mailers are using to calculate open rates, click-through rates, and ultimately their conversion rates are inaccurate. The implications are serious, as decisions made off these statistics can result in misinformed decisions.
Take the example of the below mailer who mails a bi-monthly promotion to 1 million individuals. This mailer ran an a/b split test to 100,000 names to determine which premium would perform better.
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Standard Reporting: Using their ASP standard reporting, the delivered quantity represented emails mailed less bounces and bad addresses. Test results indicate that Premium B is the winner.
Adjusted Results: With an accurate gauge of what percent of the mail is actually being delivered, the results are very different. Premium A, at $1,053/M-delivered, outpulls premium B and generates $93 more for every 1000 emails delivered. Since the promotion is mailed 2x per month to 1 million individuals, use of premium A will result in additional revenue of $223,000 year, if the delivery rate of premium B can be achieved. |
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 What can we do to help?
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