What does it Monitor & What are the Benefits? eBrand Monitor consists of five separate monitors, each of which may be activated when and as needed. Each of the monitors tracks a critical element that has a direct impact on the credibility, effectiveness and/or deliverability of your online communications.
	Abuse Boards Blacklists News Site Links URL Blocklists

Abuse Board Monitor:
Monitor when, how often and where your company's name or products are spoken about on the top Abuse Boards. With the Abuse Board Monitor, you'll be able to keep up to date on any posting relating to your products and services and take action immediately to mitigate damage to your brand.

• Analyze perceptions about your company and products.
  
  
• Take immediate action upon negative postings before they result in your domains being blacklisted.
  
  
• Verify postings refer to emails your company has sent as opposed to phishers (companies pretending to be you).
  
  
• Ensure that employees are not making unauthorized postings.
  

Blacklist Monitor:
ISPs and enterprises use IP-based blacklists to filter out/block email from senders with a history of sending spam or with non-compliant sending infrastructures. The Blacklist Monitor allows you to track the IP addresses your company utilizes for deploying email including both in-house IPs as well as the IPs used by your external email-deployment vendor. Detailed reports explain the reason for the listing and advise on the specific means by which to become de-listed.

News Monitor:
Track when, how often and where your companies or competitor's name or products are mentioned in online articles. Gauge the effectiveness and impact of public relations efforts and tie mentions to inbound leads. Verify there are no unauthorized uses of your trademarked brands.

Site Monitor:
The Site Link Monitor tracks how many other sites on the web are linking to your website/s. Generally, you want other companies to promote your website as it results in leads to your website. Additionally, some search engines increase your ranking based on the number of sites that link to yours. Site Link Monitor also allows you to guard against potential negative influences on your brand such as:

• Sites that do not support your positioning (e.g. a porn sites, discounters).
  
  
• Phishers (phishers often create websites that include links to the website they are phishing).
  

URL Blocklist Monitor:
ISPs and enterprises are increasingly turning to URL blocklists as an important spam and fraud filter as they are not reliant on sender-identity (which can be faked) but rather use the URLs in the body of the emails to determine whether the email is spam or fraudulent (phishers). With the URL Blocklist Monitor you can monitor the domains and IPs you utilize in your emails to ensure they are not associated with spam thereby preventing the delivery of your customer communications or being utilized by phishers to perpetuate fraud (phishers pretend to be a company they are not and often include a mix of both the phisher's urls and the company whom they are phishing in their emails).