 Overview
What does it Monitor and what are the Benefits?
|
 |
 |
|
|
While companies and their customers have become increasingly reliant on email, spam, scams and outright fraud are threatening its continued use as a credible and viable means of communication. Today, an estimated 70% of all email traffic in the U.S. is considered spam--up 10% since the passing of the CAN-SPAM act. However, spam is not the only problem now haunting the "killer app." In May 2004, the Anti-Phishing Working Group estimated that 1,100 new email scams were launched, and the Gartner Group estimates that a total of 57 million adults in the U.S. had received a phishing email by the end of May.
All successful email communications require a fundamental base of sound privacy policies, permission-driven mailing practices, secure infrastructures and legitimate email content. Unfortunately, in the current email environment, a company's ability to communicate with their customers is no longer exclusively based on the company's own policies, systems, and procedures. Today, delivery optimization requires comprehensive management and vigilent monitoring of all issues - both internal and external - that impact:
- whether your messages reach your customer's inbox and
- whether your messages are perceived as credible once they arrive.
eBrand Monitor plays a critical role in delivery optimization by offering an effective, easy and holistic way for you to monitor your brand assets and quickly and decisively resolve potential problems before they impact the delivery or credibility of your customer communications. eBrand Monitor tracks your domains, IP addresses, URLs and brand names to ensure they are reinforcing your image and are not being used by unauthorized parties or in ways that will negatively impact your ability to communicate with your online customers.
|
|
