...do you know the viral value of your email links? your customers use both email and social networks. turn this knowledge into cross-channel action!
Social Email Analytics
| What |
Social Email Analytics measures and tracks the penetration of every link within your email across social networks and channels. Ensure brand integrity and gauge multi-channel presence across the social marketplace through comprehensive reporting. Uncover your most potent social influencers. |
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| Why |
Well known brands see activity as high as 38% of the links in their emails shared and on average 28% ‘like’ or 'comments'. Marketers are scrambling to understand the impact that the social ecosphere is having on their brands, how they are perceived, what kind of content ends up on a social network and measuring the viral potency of their email's links in the social marketplace. |
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| How |
Pivotal Veracity's Social Email Analytics is the first solution to measure the viral breadth of links shared from email into social networks. By providing more than just sentiment and influencer reporting Unica Pivotal Veracity changes the game once again by tracking the entire social sharing lifecycle starting with the corner stone of the online world: email. Marketers will ultimately benefit through platform specific insight by learning not only to which network an email link was shared, but the platform or device it came from, granting them unprecedented insight into consumer behavior. |
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