Pivotal Veracity Unveils Industry Secrets With The Global Receiver Network

Phoenix, Arizona - July 19, 2007 -

Any mailer who has ever tried to identify what they need to do to ensure inbox delivery at an ISP or resolve issues when they occur knows how frustrating the experience can be. Documented policies are difficult, if not impossible, to find at all but the top ISPs. Even when documented policies exist, it is often the undocumented and unpublicized practices, such as silent deletes and use of non-standard bounce codes, which cause the biggest headaches for legitimate mailers. Knowing who to contact, when to contact them, and what data to provide when false-positives occur is another black hole. Unfortunately this results in marketers overwhelming the wrong people at the ISP - and with issues they cannot resolve. Having incomplete and irrelevant information further complicates the issue, making it impossible for ISPs to help even if they want to. The end result, is time consuming, frustrating, and ultimately ineffective for all parties.

"Up until now, the secrets of how to successfully navigate these issues have been known only by a small group of DSPs and deliverability experts," says Deirdre Baird, President of Pivotal Veracity. "The GRN removes the barriers to productive communication for all parties by directly empowering mailers with tools to communicate with ISPs directly and the expert knowledge of when and how to do so." 

Leveraging Pivotal Veracity's years of experience as the top DSP and experience across thousands of mailers and campaigns, the Global Receiver Network delivers a four-point solution to qualified mailers. These include:

• A centralized knowledgebase of documented policies as well as insider tips on current practices and first-hand experiences.
• A direct, multi-level contact network at ISPs, Blacklists, Filtering entities and business domains around the world.
• Ongoing training and guidance on problem resolution and best practice ISP communications.
• Expert international remediation services and advanced root-cause analysis when and as needed.

"Some 3rd parties have fostered the common misperception that ISPs only want to hear from them," says Mark DiMaio, Director of Deliverability at Market Tools and previously of leading ESP, Acxiom Digital. "The truth is that ISPs want to hear from the company controlling the mail server - providing the company contacts them when its it is appropriate and has the relevant information on hand to make the call productive.  Sure - the GRN gives me the contact data I need - but, equally important,it helps me build and preserve a sustainable relationship with the receiving community by educating me on when and how to contact them in a manner that is effective for both of us."

"We work to provide maximum deliverability, best practice guidance, and enforcement of policy compliance across our thousands of clients. Pivotal Veracity is a very important part of that process, and have provided us with invaluable guidance over the years with regard to changing contacts and unpublicized practices at receiving domains," says Al Iverson, Director of Deliverability at leading ESP Exact Target. "The GRN is another great tool in Pivotal Veracity's deliverability success toolbox and puts a wealth of information at our fingertips."

The Global Receiver Network is now available to qualified Pivotal Veracity clients. Access to the system is strictly controlled to mailers completing the certification process and exhibiting continued adherence to the GRN’s acceptable usage policy.  For more information on Pivotal Veracity or the Global Receiver Network, please contact Pivotal Veracity or any Pivotal Veracity partner.

About Pivotal Veracity
Founded in 2003, Pivotal Veracity is an independent email deliverability auditing and management company that provides legitimate mailers with a comprehensive range of solutions and services for safeguarding and optimizing the deliverability, credibility, reputation and rendering of their critical email communications. The leading choice for global enterprises, Pivotal Veracity's customers include the world’s most discriminating brands such as Borders, Consumer Reports, Cisco, Dow Jones, Forbes, IBM, Nestle, Netflix, and Ulta as well as top ESPs and agencies such as Acxiom Digital, Agency.com CheetahMail, Digitas, Digital River, ExactTarget, Merkle-Quris, PGS, Ogilvy One, Responsys, Silverpop, and Yesmail.