Bronto Software Expands Partnership with Pivotal Veracity for Email Delivery Tracking

Sept. 29, 2009, PHOENIX, Ariz.—Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions, today announced that Bronto Software, a leading email marketing service provider, has signed an agreement to add Pivotal Veracity’s award-winning email delivery tracking technology to its email marketing solution. Bronto partnered earlier with Pivotal Veracity for its email design optimization service.

Pivotal Veracity’s delivery technology checks and validates sending infrastructure, content, and reputation, and provides critical information including whether campaigns are being delivered to the inbox, the spam folder, or are being blocked.

"We are delighted that Bronto is adding Pivotal Veracity’s delivery tracking technology to its offering, in addition to the design optimizer its customers have already been using—and loving—for years,” said Deirdre Baird, Founder & CEO, Pivotal Veracity. “Our expanded partnership will further Bronto clients’ ability to build email campaigns that get delivered to the inbox and render effectively in an increasingly “multi-platform” digital communications environment.”

Bronto Software provides email solutions to more than 800 online retailers and marketers across the world including Discount Dance, Aqua Superstore, O'Reilly Auto Parts, Blooms Today, and Bellacor. By offering an effective, efficient, web-based software application, Bronto gives online marketers the power to build relationships directly with their target audiences and customers.

"Bronto selected Pivotal Veracity because it provides the objective and comprehensive insight into the deliverability and reputation of email campaigns that we need," said Joe Colopy, Founder & CEO, of Bronto Software. "Our combined expertise and award-winning technology will ensure that marketers benefit from the industry’s highest inbox delivery rates and unleash maximum ROI from their email campaigns."

About Pivotal Veracity

Pivotal Veracity is the number one ranked independent email delivery auditing and optimization company. The company provides a suite of solutions that empower permission-based enterprises with tools and expertise to improve the credibility, deliverability and effectiveness of their online communications. Pivotal Veracity’s solutions are offered directly to businesses as well as through a network of more than forty leading email deployment platforms, service providers and agencies worldwide. For more information, visit www.pivotalveracity.com.