Jordan Cohen Joins Pivotal Veracity

PHOENIX, Ariz., September 1, 2009 – Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions, today announced that Jordan Cohen has joined the company as senior director of marketing and industry relations. An accomplished industry veteran, Cohen will spearhead efforts to broaden company awareness and accelerate demand for Pivotal Veracity’s best-in-class product suite.

"Jordan is a recognized expert on email marketing, deliverability and online privacy who has accumulated an impressive portfolio leading high-impact communications programs,” said Deirdre Baird, Founder and CEO of Pivotal Veracity. “His deep industry relationships and knowledge will be a great asset to Pivotal Veracity as we continue to introduce the next generation of email deliverability and platform optimization tools to the market."

Cohen joins Pivotal Veracity from Goodmail Systems, where he served as senior director of marketing communications and industry relations. Prior to Goodmail, Cohen held senior marketing and public relations roles for Epsilon, Bigfoot Interactive and the Direct Marketing Association. Cohen has published numerous articles and white papers about trends and developments impacting marketers, and has spoken at national events including the Email Evolution Conference, the DMA Email Policy Summit, and NCDM.
 
"I've had the opportunity to work with the world-class team at Pivotal Veracity and watch the company grow since its inception, and I'm thrilled to be joining during such an exciting chapter in its history," said Cohen. "Pivotal Veracity continues to innovate and offer marketers the most comprehensive insight into what’s really going on in their subscribers’ email inboxes. I’m excited to work with our senders to build digital communication programs that maximize results in an increasingly complex, cross-platform email environment."

About Pivotal Veracity
Pivotal Veracity is the number one ranked independent email delivery auditing and optimization company for large enterprises. The Company provides a suite of solutions that empowers permission-based enterprises with tools and expertise to improve the credibility, deliverability and effectiveness of their online communications.  For more information, visit www.pivotalveracity.com.

Media Contact:
Jordan Cohen
917-439-1764
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