11
Mar
2010

Orange.FR changes their web email client

Orange.FR (Orange.co.Uk), one of the largest cellular service providers in Europe has significantly changed their webmail interface. In addition to cellular service Orange provides data and phone services to small and medim business all over Europe in addition to broadband to end consumers. An impending merger between T-Mobile & Orange can position the provider as the undisputed market leader with over 37% market share and over 28 million users. It's estimated Orange's marketshare in France is nearly 50%.

The new email client interface has abandoned the left side navigation in lieu of a smoother reading window that has fewer distractions. The increased space, from the to right, means that mailers can create emails with greater widths and cover more real estate above the fold by placing objects higher up and side by side. Orange does not have a reading pane so the need to position elements within the default email client relative to where they will appear in the preview pane view vs. the message view isn't a consideration.

Most of the remaining changes are cosmetic in terms of colors and few small icon changes. The following is a before and after screen shot of a basic test message to give you an idea of the new client in relation to its predecessor:

Old Orange Webmail Client

orange_before_500px.png

New Orange Webmail Client

orange_after_500px.png

Your emails are a critical lifeline to your customers and a key to growing your overall consumer base. Are you testing your templates and emails against the world's leading mobile, desktop and web email clients? Can you gurantee that every customer you communicate with is experiencing your communications as you intended them to be read? Are you curious how your messages look across the whole of the email ecosphere?

eDesign Optimizer was created to ensure the uniformity of your communications, the integrity of their content and the renderability of your brand's key messaging across a whole host of mail platforms.

Cheers!
Len Shneyder
Director of Deliverability & Messaging
Unica | Pivotal Veracity


 

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