Pivotal Veracity and Unica – Benefiting the Industry and Senders at Large

Earlier this week, we announced that Pivotal Veracity was acquired by Unica, the recognized leader in marketing software solutions. Unica is a company admired for great technology and also for a tremendous focus on customer success. Together, Pivotal Veracity and Unica will continue to lead the market in helping marketers and marketing services partners define and ensure the delivery of effective, personalized email marketing across all types of browsers, email clients, and devices.

It's been six years since we first introduced our solutions to the market. We’ve grown from a company of two to the leading provider of email deliverability and digital optimization solutions. This growth and our success have been due to our amazing customers and their close partnership with us.

The industry—including our many ESP partners and customers—has been overwhelmingly positive about the merger and we’re excited about taking the industry leading product and service suite we built at Pivotal Veracity to a whole new level. With the full power and support of Unica behind us, the best is yet to come!

I want to thank you all for your support over these past years. We look forward to working with you as part of the Unica family.

Best regards,
Deirdre and Michelle

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