2009: Another Pivotal Year for Pivotal Veracity

As 2009 draws to a close, we wanted to wish all of our clients, partners and friends around the world all the best this holiday season, and to look back at what has been a pivotal year for Pivotal Veracity and the digital marketing industry: Consumer usage of smartphones has exploded. Hundreds of millions of users flocked to social networking web sites. ISPs introduced new spam filtering rules that emphasize consumer engagement. Times are changing--fast.

Pivotal Veracity helped marketers navigate the waters with technological innovation and thought leadership. We expanded our popular eDesign Optimizer to include social media giant MySpace and new mobile platforms such as Google Android and Palm Pre (making Pivotal Veracity the only provider to do so). Our team broke the news of dramatic shifts in ISP policies and published the definitive guide to What's in Store at the ISPs: 2009 -- 2010.

Of course, we also unveiled our newest technology break-through, MailboxIQ, the first and only solution that provides customer-level tracking of email folder placement, platform usage and reputation across mobile, social, search and traditional web and software-based email platforms. MailboxIQ continues to win rave reviews and has uncovered many incredible revelations about senders' email programs since launching in September.

Looking to the year ahead, Pivotal Veracity remains laser focused on empowering its clients with the industry leading solutions, services and information they need to deliver digital communications that truly engage consumers and get delivered to the inbox in a rapidly--and radically--evolving landscape. The future is filled with opportunity, and Pivotal Veracity is excited to work with you as email marketing enters a whole new era.

Happy Holidays!

Deirdre Baird
President & CEO
Pivotal Veracity