20
Mar
2009

Bell Canada Insights for 2009

Bell CanadaPivotal Veracity continues to reach out to ISPs all over the world to gain insight into what the world's leading ISPs are doing and thinking during the coming year. Our recent conversation with Bell Canada shed some necessary light onto how this particular domain handles concepts such as reputation, filtering and throttling...
  • Bell's basic advice for any mailer is: "Understand what you are sending and spread the load. Try to send less at any one single time or spread the mailing across multiple days."
  • Bell's reputational schemu is heavily focused on complaints. User complaints drive IP reputation; the more complaints you generate the more likely your mail will land in the spam folder.
  • Content is not factored into an IP's reputation. Because content changes so often it is an unreliable metric in the eyes of Bell Canada.
  • In addition to spam complaints Bell is monitoring the number of user unknowns mailers are generating per hour and filtering IPs that have high levels of hard bounces.
  • Unlike other ISPs Bell does not monitor the spam folder. Messages that are marked as "not spam" do not improve a mailer's reputation so be careful about what you are sending and who you are sending it to.
 

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By Zaragoza Clouds

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