Pivotal IQ Blog

Although Yahoo! sent an "all-clear" message in the evening yesterday regarding their MTA's connectivity problems it appears that the problems have returned as of this morning.

It appears as though Yahoo! is having connectivity issues among their MTAs. A notice to that effect was posted today on the Yahoo! postmaster blog. According to Yahoo! the connectivity issues started early this morning and are generating the following error messages:

Earlier this week, we announced that Pivotal Veracity was acquired by Unica, the recognized leader in marketing software solutions. Unica is a company admired for great technology and also for a tremendous focus on customer success. Together, Pivotal Veracity and Unica will continue to lead the market in helping marketers and marketing services partners define and ensure the delivery of effective, personalized email marketing across all types of browsers, email clients, and devices.

Starting late last night delivery to Hotmail/Windows Live Mail domains began to drop off. As of this morning it appears that barely one quarter of all mail bound for these domains is arriving at the inbox. According to our benchmark we are seeing almost 70% of all mail go missing. At the moment the exact reason for the delivery delays is undetermined.

Waltham, MA, January 13, 2010—Unica, the leader in cross-channel integrated marketing, announced today that it acquired Pivotal Veracity, the industry's leading email delivery and design optimization company. Read the full press release here.

We recently had the pleasure of interviewing Mark Brownlow, writer, editor and owner of Email Marketing Reports, to pick his brain and tap into his unique perspective on the industry. In part 1 of our interview, we asked Mark to recollect how email marketing has changed over the years, and to share his most memorable moments from the past decade. In part 2, we got his thoughts on the industry’s biggest successes and failures.

On December 30th we reported on Delivery Delays announced on the AOL Postmaster Blog due to the installation of new MTAs. The delays continue according to today's blog post.

We recently had the pleasure of interviewing Mark Brownlow, writer, editor and owner of Email Marketing Reports, to pick his brain and tap into his unique perspective on the industry. In part 1 of our interview, we asked Mark to recollect how email marketing has changed over the years, and to share his most memorable moments from the past decade.  In today’s post, we get Mark’s thoughts on the industry’s biggest success and failures.