02 Mar 2010 |
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Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., “text messaging”), and text-only, imageless email on devices like the Blackberry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices. The numbers are staggering. According to veteran Internet analyst Mary Meeker of Morgan Stanley, mobile Internet adoption is outpacing desktop adoption by a factor of 8. Meanwhile the Radicati Group, a research firm, says it expects the number of consumers who access email on mobile phones will balloon from fewer than 200 million last year to more than 1 billion worldwide by the end of 2013. The day when more people open and respond to email in the palm of their hand than while at their desks is rapidly approaching, and represents nothing less than a sea change for email marketers.
Click here to download th full whitepaper |
To succeed in this new environment, marketers will need to re-imagine the customer experience and adopt a new set of email marketing tactics. In this white paper, Pivotal Veracity highlights the top three challenges that email marketers face in the smart phone age, and outlines the technologies and best practices they should implement to succeed and maximize ROI.
Mobile Email Marketing Challenges
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