10 Nov 2009 |
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Ensuring that consumers are engaged with your email communications isn’t just necessary for driving response anymore—it has become essential for getting marketers’ messages delivered to the inbox in the first place. Pivotal Veracity was the first to report on radical changes taking place in how ISP process email—most importantly, that top ISPs have begun to introduce engagement metrics such as opens, clicks and forwards into their deliverability equations—in addition to the more traditional factors like user complaints, spam-traps, and high bounce rates. What does this mean? Improving message relevancy and response—especially as compared to other mailers—can mean the difference between having deliverable email campaigns that drive a high ROI, or campaigns that are blocked and sent to peoples’ spam folders. Enter Pivotal Veracity’s Email Engagement Index, the first and only solution to provide insight into how engaged your customers are with your email program. The Index leverages statistically significant panel data to shed light on a host of fascinating new metrics that go well beyond open and click-through rates. In this report, we are pleased to share vertical email engagement metrics tracked by Pivotal Veracity between Q1 and Q3 2009 across the Retail, Financial, Technology/Telecommunications and Travel/Hospitality sectors. These are metrics every marketer should be thinking about—and aspiring to beat! Download the full whitepaper here |
Pivotal Veracity - Email Engagement Index Benchmarks Q1-Q3 2009.pdf
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