MailboxIQ - First Results & Analysis

MailboxIQ is the first and only solution of its kind to supply mailers with never-before-had, customer-level insight into email deliverability and recipient platform preferences across mobile, social, search and traditional web and software-based email clients. Dylan Boyd, VP of Sales and Strategy for eROI and author of the popular industry blog, “The Email Wars” recently called MailboxIQ “The Holy Grail” and “the best solution on the market” for identifying which devices and email clients subscribers are opening emails on.

Dozens of marketers participated in Pivotal Veracity’s MailboxIQ pilot sending period during Q2 2009, representing marquis brands such as American Express, Nestle, Oracle and Progressive who deployed campaigns to nearly half a billion recipients, combined. Below are some of the most interesting findings we uncovered through these sends, including key differences between B2C and B2B senders.

Recipient Platforms

With the rapid growth of smart phones, more consumers are reading email on handheld devices than ever before—and the results showed during our pilot sending period: Nearly 10% of B2C marketers’ mail was opened on a mobile device.

In addition, almost as many consumers opened B2C marketers’ email using a software-based email client (43%) as a webmail client (47%). What does this mean? Webmail addresses can and are being ported to email reading software tools—so even though it may say “gmail.com” or “yahoo.com” after the @ sign, many more consumers are reading the message through Outlook, Apple Mail, or some other installed client than many marketers may have previously believed.

To learn more download the full study here   MailboxIQ - First Results & Analysis