23 May 2008 |
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Mobile email is on the rise! Through the innovation of companies such as Apple & Research in Motion average every day users are checking their email at the grocerty store and on the go! At one time mobile email was the sole privelage of the business jet-set that needed access to their mission critical digital communications while on the go. That's no longer the case. your emails, right now, are being read on a mobile device somewhere!
Mobile email is not a 2nd class of email, mobile email is your very email being read on a mobile device through the pop features of that device! A single email can have many lives in today's digital world: 1) read in a web-email client like AOL, GMail & Yahoo! 2) Read in a desktop email client such as Outlook 2007 or Thunderbird 3) on a mobile device such an iPhone or a Blackberry Storm. Have you tested and optimized your code for all of these different reading environments? In this informative presentation, Pivotal Veracity CEO Deirdre Baird & Exact Target's Morgan Stewart De-Mystify Mobile email during MediaPost's Email Insider Summit on Captiva Island.
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Mobile email is on the rise! Through the innovation of companies such as Apple & Research in Motion average every day users are checking their email at the grocerty store and on the go! At one time mobile email was the sole privelage of the business jet-set that needed access to their mission critical digital communications while on the go. That's no longer the case. your emails, right now, are being read on a mobile device somewhere!

