White Papers

Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., “text messaging”), and text-only, imageless email on devices like the Blackberry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.

Founded in 1979, August Home Publishing’s mission is to provide consumers with guidance and inspiration in the areas of woodworking, gardening, cooking and home improvement. Its award-winning national publications including Woodsmith, ShopNotes, Garden Gate, Cuisine at Home and My Home My Style.

Ensuring that consumers are engaged with your email communications isn’t just necessary for driving response anymore—it has become essential for getting marketers’ messages delivered to the inbox in the first place. Pivotal Veracity was the first to report on radical changes taking place in how ISP process email—most importantly, that top ISPs have begun to introduce engagement metrics such as opens, clicks and forwards into their deliverability equations—in addition to the more traditional factors like user complaints, spam-traps, and high bounce rates.

MailboxIQ is the first and only solution of its kind to supply mailers with never-before-had, customer-level insight into email deliverability and recipient platform preferences across mobile, social, search and traditional web and software-based email clients. Dylan Boyd, VP of Sales and Strategy for eROI and author of the popular industry blog, “The Email Wars” recently called MailboxIQ “The Holy Grail” and “the best solution on the market” for identifying which devices and email clients subscribers are opening emails on.

How are the ISPs changing their spam filters and how does this impact legitimate mailers?  Pivotal Veracity was the 1st in the industry to officially confirm and report on the move to domain-based reputation by top ISPs such as AOL and Yahoo and the use of clicks and opens to identify spam.  This information was provided first to our clients and then to Ken Magill who wrote a story on these changes based on our findings and discussions with top ISPs.  In this report, we share a high level overview of these critical insights.