12
Apr
2004

List Firms Debate E-Mail Pricing Approaches

DM NewsWhile list professionals agree that spam and filtering have affected the deliverability of e-mail marketing messages, contention exists about e-mail list pricing. The current standard is to pay on a cost-per-thousand basis for the e-mails that are delivered. Though cost-per-acquisition deals exist on a smaller scale, they are much less common than they were a few years ago.
 

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By Zaragoza Clouds

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