01 Dec 2009 |
|
 AOL made an announcement last week about its enhanced whitelist—an internal list of low-spam-complaint mailers whose messages get delivered with graphics and links intact—that, in and of itself, has little effect on most marketers who use e-mail. The note has vast implications, however, on where ISPs' spam-filtering techniques are headed and what marketers had better start doing if they want their e-mail lists to continue to perform. Click here to read Deirdre Baird's email engagement insights... |
Subscribe to PV's Resource Feed for the latest news... 
