10 Nov 2009 |
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Financial services and telecommunications firms were best at engaging their customers with e-mail in the first three quarters of 2009 while retail, travel and hospitality marketers fared worst, according to a just-released study by e-mail consultancy Pivotal Veracity. To determine “e-mail engagement,” Pivotal Veracity reportedly studied the e-mail behavior of a panel of 50,000 Internet users who agreed to have their e-mail behavior anonymously tracked. Click here to read the full article... |
