SAN MATEO, CA -- 05/12/09 -- Genius.com Incorporated®, the leading on-demand provider of B-to-B marketing solutions for sales and marketing professionals, reported today its highest bookings and revenue in the company's history, demonstrating the success of its new marketing automation product, Genius Enterprise(TM), as the company aggressively took the lead in customer acquisition in one of the hottest Cloud Computing spaces.
In a separate release, Genius also announced that it had been named to the JMP Securities list of Hot 100 private companies, further validating its unique "No-IT" approach to aligning marketing and sales through real-time demand generation tracking and reporting. (see separate release at http://www.genius.com/about/pr/2009/2009-05-12-2.php)
The company posted its strongest bookings ever in the quarter ending April, adding 50 new customers. Newproduct revenues account for over 30% of bookings as the Genius Enterprise marketing automation solution was strongly embraced by both new and existing customers in the six weeks since the March product launch. With over 55,000 users on its marketing platform, Genius.com is now the most widely-used and fastest-growing marketing automation company in the Cloud Computing market.
In the past quarter Genius extended its solutions for aligning Marketing and Sales by adding automated lead nurturing to its award-winning, and widely adopted, email marketingsolution. Genius email usage skyrocketed with delivered customer emails increasing 20% month over month during Q1, representing a greater than 5x increase from the same time last year. To ensure that its growing customer base could send with absolute confidence, Genius partnered with Message Systems for best-in-class scalability and complemented its expert internal 24x7 email deliverability monitoring with Pivotal Veracity, for unequaled email rendering and reputation management capabilities.
"We are delighted by our continued growth and stronger than expected results, amid the worst economic downturn in memory," noted David Thompson, CEO and Co-founder of Genius.com. "While the Marketing Automation category is showing sustained growth, our new automation product helped us add more new customers than any of our competitors during the same period and demonstrated our leadership in redefining the demand generation market around a Sales 2.0 approach. We expect to see continued explosive growth throughout 2009 as customers deploy more Genius services to fight back against the economy's negative effect on lead flow and pipe building."
Genius meteoric growth stems from its direct influence over its customer success. In the past quarter alone, both BT (British Telecom) and Advanced Data Exchange (ADX) were both recognized for outstanding achievements enabled by Genius products. BT and Genius.com were recognized with the prestigious Marketing Sherpa Email Summit Award for the "Best Opt-in Email Campaign" and ADX won the Demand Gen Report award for Fast TrackSales and Marketing Alignment. Other key customer successes included.
-- PacketMotion: 20% increase in client meetings and 2x revenue from
email marketing, while reducing demand generation costs by 75%. Genius.com
enabled expansion of company's email marketing efforts despite limited
budget and resources, leading to significant increase in prospect
connections.
-- Redstone Properties: Same-day sale of properties for land developer
resulting from intuitive marketing automation and full-service email
marketing, including instant alerts for sales about prospect responses.
-- TransMotion Medical: 400% increase in connections and trial
placements. Genius stopped the leakage of missed opportunities "lost" in
their Salesforce.com CRM solution and enabled their reps to increase and
provide focused follow up to interested prospects.
During the quarter the company also celebrated major product, business and industry achievements including:
- Released latest Genius product, Genius Enterprise, with 568 marketing automation features including drag-and-drop campaign creation and real-time behavior triggers integrated with lead scoring to ensure timely and correct lead routing.
- Acquired its 161st joint Salesforce customer, making Genius the fastest growing Demand Generation platform in the Salesforce ecosystem; Genius has been ranked Top Demand Generation Solution by salesforce.com AppExchange users. Named to exclusive salesforce.com Premier Partner status by meeting stringent joint customer and customer satisfaction requirements.
- Co-hosted the second annual Sales 2.0 conference in San Francisco, welcoming 35% more attendees and demonstrating the viral growth of this vital industry, and announced the conference's first east coast show in Boston, on May 21st at the Fairmont Copley Plaza. Information about the Sales 2.0 show can be found at www.sales20conf.com/boston.
- Partnered with Message Systems and Pivitol Veracity for best-in-class email deliverability.
About Genius.com
Genius.com, creator of the award-winning GeniusPro(TM) and Genius Enterprise(TM) on-demand solutions is the leading on-demand provider of B2Bdemand generation and marketing automation solutions that enable frontline sales to quickly identify and connect with their best prospects without IT. Genius.com is the first Cloud Computing solution that delivers the benefits of marketing automation to both Marketing and Sales, embodying the principles of Sales 2.0 that make it easier and more efficient for Sales and Marketing to close more deals "in the cloud." Our powerful, intuitive and instantly available demand management software enables personalized email campaigns, automated lead nurturing, and website visit tracking, dramatically improving demand generation, lead qualification, and sales connect rates.
Over 500 corporate customers use Genius.com's unique technology to automate email marketing and demand generation campaigns that deliver the most qualifiedleads directly to frontline sales reps who can immediately qualify and follow-up on their best opportunities. Genius.com is a privately held company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital, and Walden International, with headquarters in San Mateo, CA. For more information, visit www.genius.com or email
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Contact:
Parker Trewin
Genius.com
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