News & Articles

Optimizing for Different Email Clients

This is Day Two of 5 Days To Optimize Your E-mail Messages, here is part one.People who receive email use a wide range of email clients ranging from Outlook and Outlook Express to Eudora and Thunderbird.
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5 e-mail marketing pitfalls to avoid

More than 50% of all marketers believe deliverability is their biggest challenge, and rightfully so. But sometimes, it’s not what you send, but how you send it that keeps your messages out of your prospects’ in-boxes, said Deirdre Baird, president-CEO of delivery auditing and optimization company Pivotal Veracity. “Content is important, but there are a number of things related to infrastructure that can keep your message from getting through. Baird suggested running this list of technical mix-ups past your e-mail service provider or mail administrator.

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Managing the Crisis in Deliverability

If only managing e-mail deliverability were as simple as handling a werewolf. Sure, the creature appears terrifying, but everyone knows how to cope with it. A simple "silver bullet" does the trick. But there is no one simple solution to guarantee successful e-mail delivery. In response, most successful online marketers have developed a process that some call as delivery optimization.
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71% of Big Companies Use Email Marketing But Most Make HTML Mistakes

This morning at 10am, Silverpop exclusively released the results from its 2005 Broken Link Study to MarketingSherpa's research team. Turns out 71% of the top 360 US companies (as ranked by D&B) now offer an email opt-in on their Web site. Unfortunately some of them dampen responses to their lovely HTML messages with a mistake that even email newbies should know to avoid.
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Dot-com Boom

Those who follow media spending may be in for a surprise. FOUR YEARS AFTER THE dot-com bust, DMers are creating a mini-boom, according to Direct's 2005 online marketing survey. Almost 60% plan to raise their online spending next year, and that's only one sign of a tidal shift.
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E-mail Deliverability Gets a Big IDEA

E-mail deliverability firm Pivotal Veracity and e-mail list broker Eclipse Direct Marketing have teamed to offer a new auditing service for list owners and e-mail service providers.
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5 Questions to ask your Email Service Provider

Every merchant sending commercial e-mail wants to make that mail more deliverable—to get it into the recipient’s mailbox, yes, but just as importantly to get it past the spam filters and junk folders now in use by many Internet service providers (ISPs) and into that all-important inbox.
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New Email Privacy Seal Program From TRUSTe - Should Ezine Publishers Care?

TRUSTe launched a new program this week that is designed to be an email privacy seal that says confidently, "WE DON'T SPAM." In other news, I launched a new weight loss seal that says confidentially, "WE DON'T EAT SPAM."
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