News & Articles

Pivotal Veracity Eases E-Mailing to China

E-mail delivery provider Pivotal Veracity has developed a service for marketers looking to get their e-mails into Chinese inboxes.
Click here to read the full article...

The Cost of Non-Delivered Email

YOU WORK HARD TO COMMUNICATEwith your customers through e-mail. You craft a compelling message, code it properly, measure the results, and the traditional statistics return a traditional rate of response. But what if you can't get your message through to the intended recipients due to arbitrary blocking by ISPs, corporate filters, consumer filters, or junk mail folders? What does that REALLY cost you over time?

Click here to read the full article...

Four Deadly Sins of Email Design

SOME OF THE BEST IN the business submitted samples to the E-mail Makeover Panel for review at MediaPost's recent E-mail Insider Summit. The samples were very strong. Turns out no one wants a bunch of "experts" (make that finger gesture for quotation marks in the air) to publicly slay one's work. Still, the panel had a few common issues among the submissions. Is your design guilty of the 4 sins?

Click here to read the full article...

How powerful is e-mail?

How powerful is e-mail? It's a question I'm often asked by clients, colleagues, and friends. People are curious and eager to debate whether e-mail plays a serious role in influencing loyalty and purchase decisions.
Click here to read the full article...

E-Mail: Art or Science? Redux

My last column debated whether e-mail marketing is more of an art or a science. What a debate it stirred! I received many wonderful comments and lots of passionate feedback. I want to keep the engaging conversations going by focusing today on one specific aspect of e-mail marketing, the search box, and debating its form and function.
Click here to read the full article...

Stop the Madness - Wading Through Fact & Fiction Behind the AOL-Goodmail Announcements

On Jan. 30, it was widely reported that: 1) AOL is discontinuing its Enhanced Whitelist in June, and 2) Goodmail will introduce a new class of paid e-mail known as CertifiedEmail that will receive preferential treatment by AOL. The first is incorrect, according to AOL postmaster Charles Stiles, and the second has been heralded as nothing less than the Armageddon of e-mail -- ironically and most vociferously by those who compete with Goodmail.

Click here to read the full article...

Does "Enhanced Whitelist" Mean Anything To You?

There has been quite a rumbling in the industry since AOL announced that it will be "discontinuing" its enhanced white list and instituting a paid-for service that has a relative "postage" fee for e-mail delivery provided through Goodmail Systems. But it's difficult to understand the impact this could have if you didn't understand the benefits of the enhanced white list in the first place.
Click here to read the full article...

How to Filter Email with Finesse

With somewhere between 80 percent and 95 percent of all Internet messages now consisting of spam, phishing attacks and e-mail based worms, organizations have been forced to filter their incoming mail more aggressively than ever before.
Click here to read the full article...