Email Marketing is on the Move
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 Marketing e-mail through mobile devices can be a challenge for marketers, who may not yet be comfortable developing messages for the third screen. Four experts offer their tips.
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How To Revive A Stale Email List
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 Late last year, Comcast blocked the IPs of one of Pivotal Veracity’s clients, preventing them from being able to deliver any email. We contacted Comcast on behalf of the client to inquire why they were being blocked and learned that Comcast’s filter (Brightmail) reported a significant portion of this client’s mail as spam. We got Comcast to remove the block, but when the client mailed their entire house file again, they triggered Comcast’s filters again. Pivotal Veracity again had the block lifted but, as you can imagine, something had to be done.
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Mobile plumbing: The limitless depth of the mobile application well
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 A few days ago I called my landlord and told him my bathroom sink was clogged. The next day he sent our neighborhood handyman, Oscar, to replace a section of pipe and snake the drain.
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Mobile Marketer's Classic Guide to Mobile Advertising
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Today, August 5, 2008, Mobile Market released their Classic Guide to Mobile Advertising which included an insightful article by Pivotal Veracity's Michell Eichner entitled Key Tips for Mobile Advertising Email.Marketers planning on engaging the mobile audience will find a wealth of information from basic strategies to more complex considerations in the Mobile Marketer Guide. This is the first guide of it's kind that brings together insights from industry leading experts on every aspect of Mobile Advertising: from creative, to design, infrastructure, tactics for both SMS/MMS and email to media integration and buying.
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PV Debuts Cross-Platform Design Guide
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Email deliverability and optimization service Pivotal Veracity has launched the first online cross-platform email design guide for what works and what doesn’t in major email client platforms. The guide incorporates more than 6,000 design elements across most Web-based computer and mobile email clients.
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Tips on Designing Mobile Websites
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In a world that is big on standards but short on implementation, I’m going to take a firm stand on what appears to be common oversights in the design of mobile Web sites.
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Mobile email users different from regular: Forrester
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A new study from Forrester Research Inc. claims that online mobile email users are different from general email subscribers.
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 Yes,you can make your e-mail advertising look like a Web page, with loads of content and complex HTML. But your mobile audience is walking around with an inbox-in-hand, reading e-mails, browsing the Web and making split-second decisions based on a screen that isn't much bigger than a credit card.
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