News & Articles

When Steve Jobs unveiled the iPad in late January, the hype obscured the facts, making it difficult for to determine what effect, if any, Apple’s new tablet computer would have on e-mail marketing. But with at least 12 million people expected to buy iPads this year and next, according to Piper Jaffray, it’s worth looking beyond the puffery to see how marketers need to accommodate the product. Click here to learn what Pivotal Veracity's Michelle Eichner has to say about the iPad's marketer-friendly email capabilities...

Are the lines blurring or am I just going cross-eyed? Google announced a number of Labs features that have been graduated out of the nursery test bed of gadgets and technologies into full blown live features available to users of the mail interface. Chief among these new odds and ends is the ability to embed YouTube videos that will play directly within the Gmail webmail client. Click here to read the rest of Len Shneyder's musings about Gmail's promotion of the video in email feature on Mediapost's Video Insider Blog...

Since the launch of the iPhone we have known that not all smartphones are alike: the chasm between cutting edge and old vanguard has become incredibly wide.

Research In Motion’s BlackBerry has been carrying the torch for a long time but, with its WinCE operating system, seems almost antiquated when compared to the rapidly growing market share of the Apple iPhone that leverages the Webkit Open Source browser engine. Click here to read what Pivotal Veracity's Len Shneyder has to say about the new mobile landscape...

With the Android Market reaching just more than 16,000 applications and Google launching the Nexus One, expect a full-blown handset battle in 2010 with Apple and Google on the frontlines duking it out.

Apple’s iPhone first shook up the mobile industry in 2007 and is the first truly “smart” phone. But Google is slowly starting to become a contender: there are 12 Android phones across 32 carriers in 26 countries.

With Google getting into the mix, is it possible that 2010 is going to be the year of Android? Let us see what some industry experts think: Click here to learn what Pivotal Veracity's Len Shneyder and other industry experts have to say about the Android Mobile Platform...

Retailers sent a record number of marketing e-mails on the day after Thanksgiving and the following Monday, according to a study by e-mail marketing services provider Smith-Harmon. However, another study suggests that many of those messages may not be reaching in-boxes.

On the day after Thanksgiving, also known as Black Friday, 69% of major online retailers sent at least one promotional e-mail, up from 59% in 2008, according to Smith-Harmon’s Retail Email Blog. On the Sunday after the holiday, 45% of retailers sent at least one promotional e-mail, up from 36% last year, making Nov. 29 the biggest Sunday ever for retail e-mail marketing. And, on Monday, 71% sent at least one promotional e-mail—a slight bump from 70% a year ago—yet the most popular retail e-mail day of all-time. Click here to read PV's Deirdre Baird weigh in on Holiday Deliverability...

The volume of e-mail marketing messages sent on Black Friday and Cyber Monday hit an all-time high this year. However, according to e-mail vendor Pivotal Veracity, message deliverability was an issue for marketers.

According to the Retail Email Blog, which is run by Smith-Harmon, 71% of major online retailers sent at least one promotional e-mail on Cyber Monday, up 1% from last year. On Black Friday, 69% of major online retailers sent at least one promo message, which was up from 59% in 2008. Click here to read PV's Michelle Eichner weigh in on Holiday Deliverability...

AOL made an announcement last week about its enhanced whitelist—an internal list of low-spam-complaint mailers whose messages get delivered with graphics and links intact—that, in and of itself, has little effect on most marketers who use e-mail.

The note has vast implications, however, on where ISPs' spam-filtering techniques are headed and what marketers had better start doing if they want their e-mail lists to continue to perform. Click here to read Deirdre Baird's email engagement insights...