Email Marketing Resources

A new e-mail monitoring application from Pivotal Veracity, MailboxIQ, has found that 9.44% of business-to-consumer e-mail is read on mobile devices, the company says.

Sept. 29, 2009, PHOENIX, Ariz.—Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions, today announced that Bronto Software, a leading email marketing service provider, has signed an agreement to add Pivotal Veracity’s award-winning email delivery tracking technology to its email marketing solution. Bronto partnered earlier with Pivotal Veracity for its email design optimization service.

My last column examined the importance of getting your e-mails delivered and how individual responses (or lack of responses) to messages can play a role in determining whether a company's future e-mails would go into a consumer's inbox or the spam folder.

What good is a standard if nobody follows it? I've asked myself this question numerous times and have come up with the earth shattering realization, wait for it—it's no good. In the wild west of HTML and CSS there seems to be no sherif in town; designers are faced with the perpetual problem of creating code based on a standard that may or may not be supported, rendering wise, by the receiving ISP/desktop software/mobile device. The problem can be summed up like this: "how can I achieve the most uniform rendering across the greatest number of email clients?"

An article in eMarketer this week documents what I'd call "Television 3.0", where we consume video when and where we want it across 3 screens (the tube, our computer screens, our smart phones), instead of just one.

Authentication, Domain-Level Reputation, and Customer-Level Engagement Metrics Fundamentally Transforming the Email Deliverability Landscape

Sept. 22, 2009, PHOENIX, Ariz. — Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions, today released a new report detailing radical changes in the filtering processes of major consumer email account providers/ISPs. “What’s in Store at the ISPs: 2009 – 2010” reveals that the rising importance of sender authentication, the introduction of domain-level reputation scoring, and the incorporation of individual-level engagement metrics into spam filtering systems will force senders to adjust their mailing strategies to ensure inbox delivery.

There are numerous interesting metrics that can be picked out of the advertising and notifications regularly displayed on the home pages of social media sites such as Facebook. Take for instance this one: this morning I saw a new notification in the "Highlights" column on my default Facebook home page that said "Len, 29 of your friends are using the Mobile Facebook Ap for iPhone."

How are the ISPs changing their spam filters and how does this impact legitimate mailers?  Pivotal Veracity was the 1st in the industry to officially confirm and report on the move to domain-based reputation by top ISPs such as AOL and Yahoo and the use of clicks and opens to identify spam.  This information was provided first to our clients and then to Ken Magill who wrote a story on these changes based on our findings and discussions with top ISPs.  In this report, we share a high level overview of these critical insights.