Email Marketing Resources

During routine testing today we discovered a problem with the MySpace Email Client. It appears that emails sent to @myspace.com email addresses are being overlayed by a right hand tower ad. The right side of the email is vanishing under the ad and making it impossible to see what's beneath; this poses a potential brand integrity problem for senders.

Internet advertising remains a singular bright spot in the nation's battered economy. Despite a large retraction in tradtional ad spending, ZenithOptimedia reported that $56 billion will have been invested in online channels in 2009, 10% more than last year. But while CMOs embrace the latest fads and Twitter themselves into oblivion, email remains a poorly funded afterthought, attracting a paltry $1.2 billion this year, according to Forrester Research.

Partnership Provides Marketers ‘Never-Before Seen’ Insight on Email Delivery, Interaction

It's the time of the year when you start thinking about how many pounds your turkey will have to be to feed all of your relatives and what kind of shenanigans will ensue when Uncle Bob has one too many highballs. However pre-occupied you may be with family and the impending feasts, there's a little voice—a scared little voice—wondering what you could possibly do to improve your overall deliverability and marketing performance.

You've heard it here first: 2010 will be the year that *true* mobile marketing takes off...

The iPhone is the most popular consumer electonics hardware in history (Mary Meeker of Morgan Stanley recently produced the evidence at the Web 2.0 Summit in San Francisco), and has set off a competitive wave that is bringing the best of the rich media, high-speed World Wide Web (and even more with unique mobile apps, etc.) to peoples' handhelds with the introductions of Droid, Palm Pre and other cool new devices that assuredly are on the way.

Financial services and telecommunications firms were best at engaging their customers with e-mail in the first three quarters of 2009 while retail, travel and hospitality marketers fared worst, according to a just-released study by e-mail consultancy Pivotal Veracity. To determine “e-mail engagement,” Pivotal Veracity reportedly studied the e-mail behavior of a panel of 50,000 Internet users who agreed to have their e-mail behavior anonymously tracked. Click here to read the full article...

Ensuring that consumers are engaged with your email communications isn’t just necessary for driving response anymore—it has become essential for getting marketers’ messages delivered to the inbox in the first place. Pivotal Veracity was the first to report on radical changes taking place in how ISP process email—most importantly, that top ISPs have begun to introduce engagement metrics such as opens, clicks and forwards into their deliverability equations—in addition to the more traditional factors like user complaints, spam-traps, and high bounce rates.

Financial Services, Technology and Telecommunications Firms Most Successful at Engaging Customers in Q1 – Q3 2009

PHOENIX, Ariz., November 10, 2009—Pivotal Veracity, the industry leader in cross platform email deliverability and optimization solutions, today released its first Email Engagement Index (EEI) industry benchmarks report for Q1 – Q3 2009. The report reveals that financial services, technology and telecommunications firms were the most successful at engaging customers with their email programs during the first three quarters of 2009 (averaging EEI scores of 77 and 65, respectively), with retail, travel and hospitality marketers faring the worst (42 and 34, respectively).

Pivotal Veracity has been tracking an intermittent problem occuring when attempting to access email that lands in the Yahoo! Mail Spam folder. Messages have been inaccessable off and on during the past hour. When attempting to access a message that has landed in the spam folder the following popup has been seen:

E-mail service provider Yesmail recently announced it has developed a mobile and short-message-service campaign-management tool. According to Yesmail, marketers using the new tool can identify who is opening their messages on mobile devices and which devices they are using. Click here to read the full announcement...