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Search Keyword Open Rates

Total: 12 results found.

Tags: [Email Open Rates, Email Click Rates, Mailing Practices, Blue Hornet]  ...
Tuesday, 12 April 2005
Tags: [Open Rates, Email Metrics, Bounce Rates, Hard Bounces, Soft Bounces]  ...
Monday, 15 November 2004
... of consequences.” Best PracticesOpen rates will most likely go up as mobile usage goes up. “Since opens are tracked by image downloads, and there is no image suppression, some marketers ...
Thursday, 20 August 2009
... rate of 90.2%. “E-mail deliverability rates move hand-in-hand with superior e-mail open rates, click-through rates and revenue growth,” says Ian Michiels, group director-customer management ...
Monday, 03 August 2009
5. Email Engagement Index
(Engagement/Email Engagement Index)
... in your vertical and the industry as a whole!   The myth of open rates Marketers are highly reliant on something ...
Tuesday, 07 April 2009
... mail is one of the few? Interest and Appeal with “Read Rate” – Open Rates are flawed and have been for some time. They can only be measured when images are on (which artificially ...
Monday, 01 December 2008
7. Defining Deliverability Terms
(Resources/News & Articles)
... and 11 percent said that they didn’t know. When calculating open rates, 75 percent of the mailers surveyed measured opens by the delivered mail, 15 percent measured by those messages mailed ...
Wednesday, 01 November 2006
... Success Even though open rates consistently approach 50 to 60%, that is hardly the most important metric, according to Mike Friedman, interactive marketing manager for Red Lobster. "We have a robust ...
Tuesday, 12 April 2005
9. Does CAN-SPAM hurt complaint marketers?
(Resources/News & Articles)
Since CAN-SPAM took effect just over a year ago, we've seen our clients' delivery and open rates drop. When e-mail does get through, it works just as well as it did before CAN-SPAM, in some cases even ...
Monday, 21 March 2005
10. Red Lobster Goes Overboard For its Customers
(Resources/News & Articles)
... sees open rates at 61 percent (prior to Pivotal Veracity, open rates totaled 52.8 percent). Customers also spend an average of eight to 10 minutes per session on the Web site exploring menu items and purchasing ...
Thursday, 27 January 2005
Open rates, click rates, conversion rates and $/1,000 mailed are the traditional metrics upon which the success of e-mail marketing programs is measured. Are they enough in today's spam-dominated e-mail ...
Monday, 15 November 2004
12. Finding the Missing eMail
(Resources/News & Articles)
... and opened. With a little programming know-how, even the smallest interactive agency can measure factors such as bounce and open rates. It's deducing what happened to the remainder of the messages, those ...
Thursday, 12 August 2004