1. Building your in-house list (Resources/News & Articles) Tags: [Opt-in, List Practices, Email Lists, List Strategies, B to B, Exact Target] ... Monday, 08 November 2004 2. List Firms Debate E-Mail Pricing Approaches (Resources/News & Articles) Tags: [Email Marketing, List Practices, List Hygiene] ... Monday, 12 April 2004 3. Building your in-house list (Resources/News & Articles) The experts concur: In-house lists can be more effective and provide better ROI than buying or renting third-party lists. But what's the best way to build your list without buying addresses on the open ... Monday, 08 November 2004 4. List Firms Debate E-Mail Pricing Approaches (Resources/News & Articles) While list professionals agree that spam and filtering have affected the deliverability of e-mail marketing messages, contention exists about e-mail list pricing. The current standard is to pay on a cost-per-thousand ... Monday, 12 April 2004

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