Independant Delivery Email Audit (IDEA) |
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Most mailers don’t have time to check if their mail is being blocked or blacklisted and are unaware of configuration issues that may be causing problems for ISPs. IDEA highlights critical issues or risks that may impact future delivery, your reputation and ultimately your revenue.
The IDEA is the industry standard for email audting that covers all aspects of a mailer's infrastructure, mailing practices, advertising practices and more. Identifying risk is the basis of any good audit. However, the IDEA goes one step further and properly categorizes risks as Can Spam Compliance,RFC Compliance, ISP Policies, Best Practices and Advertiser Best Practices. Knowing that you have a risk is an important first step, understanding where the risk exists and how critical it is to your marketing campaign and overall digital reputation is the advantage that IDEA gives you over all other audits.
There is a tremendous amount of misinformation in the market, the most onerous of which is the promise that by paying some 3rd party a fee you will be guaranteed inbox delivery at various ISPs. Even if the ISPs themselves place you on their internal white list they do not guarantee you inbox delivery. If, for example, your spam complaints go up, your data management is poor or you’re not RFC compliant, your mail will be blocked or redirected to the spam folder. If you do not address the fundamental problems and policies that resulted in your being blocked in the first place, that white listing won’t last no matter whom or how much you paid. Our goal with I.D.E.A. is not to perpetuate the false and opportunistic notion there is a quick fix, but to empower our clients with the knowledge, policies and processes they need to effectuate a long-term solution.
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