Thought Leaders & Technology Innovators
 CRM / e-CRM Software Companies
Media/List Managers and Brokers
eMail Marketing Providers
Interactive Agencies
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How does your software optimize my content against the major spam filters so I don’t get erroneously blocked as spam?
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What services and guidance do you provide to make sure my privacy policies and processes are adequate?
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Can you help me get white listed and help me get off black lists?
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What tools does your solution provide to track whether my mail is being blocked, filtered-out, or placed in the bulk box instead of the inbox?
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Does your reporting tell me what ISPs, cable companies, webmail providers, etc. are blocking or filtering or redirecting my email so I can do something about it? Do you help me do something about it?
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Can you tell me whether my delivery performance is in line with other mailers– how about other mailers in my industry– or who are sending the same type of communications? What type of best practices can you share based on what your clients have experienced so I can avoid making mistakes? |
If you have not confronted
the above questions,
you may soon. Marketers
are learning the hard
way that managing delivery
issues is as integral
to effective email marketing
as having an opt-in customer base to whom to market. If
you can not get your
email delivered, all
the database management,
sophisticated analytics, and one-to-one targeting in the world,
will not generate results.
Outsourced Email Marketing Solution Providers (ESP) are rapidly adding delivery and privacy management to the portfolio of services they offer their clients. ESPs have the advantage over software solutions and they are getting better at convincing prospective clients of it everyday. With extensive service and IT departments that are already dealing with deliverability for hundreds of clients across millions of emails, ESPs are positioned to provide your clients with a more comprehensive solution than your clients can implement themselves.
In today’s environment clients who elect to manage email delivery in-house using your CRM/eCRM software are at a disadvantage; a disadvantage that will become increasingly more obvious as they realize they simply do not have adequate human resources, know-how, or tools to manage this essential issue effectively.
Empower your clients.
Strengthen your solution.
Do not allow the delivery
challenge to undermine
your competitive advantage.
Please contact
us today so we can share how we can help you effectively
and profitably integrate
our comprehensive delivery
management suite into
your product portfolio. |
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