Content Tips for Copywriters & Designers
Writing a better Unsubscribe
Tips for the more Technically-Inclined
Tips for Marketers
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Our tips contain general but helpful advice for marketers, copywriters, designers, etc. There are innumerable risks to being in the "gray area" when it comes to online privacy and permission-based e-marketing standards. The damage to a company's brand can be high and, sadly, long-lasting. We believe the tips of most long-term value are those for the marketers as they advocate diligence in all aspects of your business (including who you do business with) as well as solid enterprise-wide permission based standards. The bottom line is that nothing will ultimately help you get all your mail delivered if you are actually spamming your customers.
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