Anti-Spam Methods & Checks
 Industry White Papers
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We've scoured the Internet to locate and provide you with a collection of authoritative white papers on the subject of Spam and E-Mail Marketing. Most of these white papers are from vendors with a vested interest in telling "their side" of the story. However, we find this does not alter the value these documents offer; they are packed with excellent information and a tremendous learning resource.
 Spam, Anti-Spam Technologies, Impact on Marketers
eMail Marketing & Service (in general)
Spam, Anti-Spam Technologies, Impact on Marketers
White Paper: A Layered Approach to Enterprise Anti-spam
Provided By: Symantec
www.symantec.com
Topic: Whether based upon heuristics, signatures or source—any single method of spam detection is subject to defeat and obsolescene. This has been evidence recently with strict message body and subject line hashing (signatures), among other techniques and we can expect any current and future defenses to come under attack and be subject to defeat.
White Paper: A Plan for No Spam
Provided By: VeriSign
www.verisign.com
Topic: The problem of unwanted and irrelevant mass mailings, commonly known as spam is starting to seriously degrade the usefulness of email. In this paper we provide a survey of the principal approaches currently being applied to spam control and propose a strategy by which these mechanisms may be combined to provide a comprehensive solution to the spam menace.
White Paper: A REPORT FROM THE FTC SPAM FORUM
Provided By: MediaLinq
www.medialinq.com
Topic: Blacklist administrators, ISPs and direct marketers all define ... than the so-called "false positive" problem, where ... messages in their effort to stop spam. ...
White Paper: Challenge-Response, Not the Challenge that Legitimate Marketers May Think
Provided by: SilverPop
www.silverpop.com
Topic: Spam. It's an ugly issue that plagues more than just consumers and his overflowing inbox. Spam cost ISP millions of dollars and, as they search for a solution, it creates concern among legitimate marketers everywhere.
White Paper: How to Be Completely Opt-In Compliant – How not to Spam
Provided By: Boldfish
www.boldfish.com
Topic: This article provides an overview of the fundamentals for being fully Opt-In compliant.
White Paper: Major Techniques for Classifying Spam
Provided by: Surfcontrol
Authors: Paris Trudeau and Dr. Richard Cullen
www.surfcontrol.com
Topic: An interesting approach to classifying Spam.
White Paper: Overcoming Technology Challenges in Enterprise Email Marketing
Provided by: SilverPop
www.silverpop.com
Topic: How the next generation software addresses technology restrictions on email marketing activities and creates valuable marketing opportunities
White Paper: Spam
Provided By: Vicomsoft.com
www.vicomsoft.com
Topic: The low cost of electronic communications has both benefits and drawbacks. Most of us take for granted, and gladly take full advantage of the ability to send a written communication delivered directly to the desktop of our correspondent thousands of miles away in a matter of seconds at negligilble cost, using email software. What many of us are beginning to discover, however, is that there are hundreds of thousands of marketeers out there who want to send written communications to our desktops at a negilible cost. These unexpected, unsolicited and often intrusive emails are referred to as Spam.
White Paper: SPAM - Defining the Issues and Methods of Defense
Provided By: Vigilar
www.vigilar.com
Topic: SPAM can be loosely defined as receiving unwanted and unsolicited bulk email from unknown or unwanted person(s). The issue of SPAM has grown from a nuisance to an administrative nightmare over the last couple of years. Reports show that it is typical for companies to have 40% of their total email volume be comprised of SPAM. The cost of lost employee productivity, risk of legal recourse against your company, and cost of administrating and maintaining the systems necessary to support the burden of unwanted email is growing out of proportion.
White Paper: Spam and it's effect on Online Marketing
Provided by: Responsys
www.responsys.com
Topic: Must know facts and strategies for online marketing, the number one delivery concern for online marketers continues to be unsolicited email (a.k.a. spam) and its effect on how companies and ISPs block, filter and intercept messages from legitimate mailers.
White Paper: Spam: Risks and Responses
Provider By: ePrivacy Group
www.ePrivacyGroup.com
Topic: ISPs - End Users Senders - Enterprises - Marketers - ISPs - Spammers 0 ... good email while slowing spam to a trickle No false positive filtering and ...
White Paper: Turning the Spam Problem Upside Down
Provided by: Bonded Sender
www.bondedsender.com
Topic: The growth of unsolicited email (referred to as spam) has negatively impacted both senders and receivers of email. Traditional anti-spam systems have been developed to identify spam, but these systems have drawback of periodically destroying legitimate email traffic.
eMail Marketing & Service (in general)
White Paper: Internet Performance Marketing Thought Paper
Provided by: Internet Performance Marketing
www.internetperformancemarketing.com
Topic: In order to increase the sales pipeline there are four different aspects of the internet channel that need to be considered.
White Paper: Make Email A Better Business Tool
Provided By: OTG Software
www.re-soft.com
Topic: Email - it's a reliable, fast, inexpensive, and widely accessible method of communication. In its most basic form, email is a "store-and-forward" process of transmitting electronic messages through a computer network.
White Paper: Mission-Critical Email Customer Service: 10 Best Practices for Success
Provided By: eGain Communications
www.egain.com
Topic: Is it that hard to make email-based customer service work? This paper discusses 10 tried and tested ways of improving email interactions with customers. The focus here is on achieving two key goals in email interactions: improving response time and quality. It also provides a checklist of capabilities to look for in an email management system.
White Paper: Successful E-Mail Marketing Practices
Provided By: L-Soft International, Inc
www.isoft.com
Topic: A thorough white paper providing readers with facts, benefits, tips, information on how email software works, and conducting effective email campaigns.
White Paper: The Importance of Online Channel Marketing
Provided by: Responsys
www.responsys.com
Topic: Most global 2000 organizations are under pressure to achieve greater revenue growth from their sales and marketing dollars. In recent years, marketers have turned to online channels and to CRM systems but largely have been disappointed with the return on investment.
White Paper: The Personal Touch Making One-to-One Email Marketing Work for You
Provided By: Digital Impact
www.digitalimpact.com
Topic: With its focus on implementing effective permission based email campaigns, this white paper sheds light on what some of the leading companies such as Hewlett-Packard, Citibank, Dell Computers and Borders.com already know and are deploying as their effective one-to-one email marketing program.
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