PIVOTAL VERACITY PRESS RELEASES

Pivotal Veracity 1st To Add Email Optimization for the Apple iPhone
April 29, 2008
Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions, announced today the addition of the Apple iPhone and BlackBerry Enterprise Server to eDesign Optimizer – the number 1 rated solution for improving the rendering, usability, and performance of email. The solution allows marketers to maximize their customers' experience and email rendering in over 100 different email clients (e.g. AOL, Sohu, Yahoo!, Outlook, Lotus Notes, etc), view settings (images on & off, preview panes, above the fold, etc), and platforms (e.g. mobile, desktop, web)...

Exact Target Announces Mobile Email Optimization Solution
Exact Target, February 1, 2008
ExactTarget, a leading provider of on-demand, email and one-to-one marketing solutions, today announced the availability of its Mobile Email Optimization Solution. The technology from partner Pivotal Veracity enables marketers to preview the rendering, links and image display of messages on multiple mobile devices before sending as part of an email marketing campaign...

BlueHornet Networks Enhances SureSend Email Optimization Offerings
BlueHornet, January 25, 2008
BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), announced that it is expanding its SureSend™ email deliverability enhancement platform with mobile device email capabilities from Pivotal Veracity...

Gold Lasso & PV Partner
Gold Lasso, January 22, 2008
Gold Lasso, Inc. (www.goldlasso.com), a leading provider of on-demand email marketing software, has announced a partnership with Pivotal Veracity, the number one ranked independent email delivery auditing and optimization company for large enterprises. This partnership allows Gold Lasso clients to check deliverability and conduct extensive message testing analysis with Pivotal Veracity's award winning eDesign Optimizer and eDelivery Tracker.

Mobile Email De-mystified
January 17, 2008
No longer a privilege reserved for the business elite, mobile email is exploding for the masses. .. Yet even though companies rely upon email to advertise for, retain, and service their customers, they have been at a loss as to how to harness the power of ‘the killer app’ in an increasingly mobile universe. With the introduction of Pivotal Veracity’s mobile email optimization solution, Pivotal Veracity and over two dozen leading Email Service Providers and Agencies intend to change that...

Yesmail™ Partners with Pivotal Veracity to enable customers to improve the deliverability and effectiveness of their online communications
Yesmail, October 23, 2007
Yesmail(an infoUSA company, [NASDAQ: IUSA]), a leading email marketing service provider, today announced an exclusive partnership with Pivotal Veracity, the number one ranked independent email delivery auditing and optimization company for large enterprises. This partnership provides Yesmail Enterprise clients with direct access to a co-branded version of PVIQ, Pivotal Veracity's award-winning delivery optimization tool suite.

Pivotal Veracity Launches eReputation Manager
August 23, 2007
Pivotal Veracity, the top ranked Deliverability Service Provider (DSP), announced today the launch of its new eReputation Manager service. The only solution of its kind, eReputation Manager gives mailers and their email service providers (ESPs) a single comprehensive solution for establishing, analyzing and improving their all-important online reputations...

Pivotal Veracity Unveils Industry Secrets With The Global Receiver Network
July 19, 2007
The first and only system that provides qualified senders a centralized and automated solution for accessing email deliverability intelligence as well as direct contact to ISPs and receiving domains around the world...

E-Marketers, Senders, ISPs Fight Spam with New MAAWG Sender Best Practices Endorsed by Industry
May 15, 2007
In a major milestone toward industry agreement on how senders can distinguish their legitimate volume email from unsolicited spam, the Messaging Anti-Abuse Working Group (MAAWG) has issued the MAAWG Sender Best Communications Practices (BCP) with collaborative input from both volume senders and Internet Service Providers...

Solving Outlook 2007 Email Rendering Challenges Just Got Easier
February 27, 2007
Pivotal Veracity, the number 1 rated Deliverability Service Provider for the last two consecutive years, announced today that it has rolled out Outlook 2007 in its eDesign Optimizer suite. Outlook 2007 is just the latest email reader to pose challenges for companies who utilize email to communicate critical transactional and marketing information to customers..

Email Industry's Best Kept Secret Wins Top Honors
November 14, 2006
Despite spending nothing on advertising and fielding only a handful of sales people, Pivotal Veracity has once again beaten out competitors such as Habeas, Lyris, and Return Path, to win top honors as the best Deliverability Service Provider (DSP) in the industry. Since introducing its solutions for optimizing the deliverability, credibility, rendering and reputation of critical email communications in 2004, Pivotal Veracity has quietly but unequivocally become the DSP of choice for industry experts...

Click Tactics Ranked Among Best Email Providers; Announces Integrated Deliverability Solution
Click Tactics, November 8, 2006
Company Recognized for Strength in MultiChannel Services and Deliverability Strategy

WhatCounts Releases the e-Communications Suite 6.0 with Pivotal Veracity Integration and Enhanced Application Programming Interfaces
WhatCounts, October 23, 2006
WhatCounts, Inc., a leader in comprehensive e-communication programs, today unveiled version 6.0 of its robust e-Communications Suite.

OgilvyOne And Pivotal Veracity Offer Clients Added-Value Email Communications With Groundbreaking UK Joint Venture
OgilvyOne, August 2, 2006
LONDON - (August 2, 2006) - As part of its quest to add value and improve service to its customers, OgilvyOne Worldwide – the number one global CRM agency – has teamed up in the UK with number one “deliverability provider” Pivotal Veracity to offer clients improved e-mail communications.

BlueHornet Introduces Advanced E-Mail Marketing Reporting to Track E-mail Delivery to Top 20 U.S. ISPs; Integrates with Pivotal Veracity
BlueHornet, July 7, 2006
BlueHornet Networks, Inc., a leading provider of e-mail marketing solutions and wholly owned subsidiary of Digital River, Inc. (NASDAQ:DRIV), today announced that it has expanded its relationship with independent e-mail delivery auditing firm, Pivotal Veracity. By integrating technologies and leveraging e-mail inbox data from Pivotal Veracity, BlueHornet now can offer tools within its eMarketing Suite version 3.0 (eMS 3.0) that allow clients to track and receive detailed delivery data on e-mail messages sent to the top 20 U.S. ISPs.

Tracking the sleeping giant.
May 31, 2006
In response to clients’ growing demand, Pivotal Veracity has now expanded their services for Asia to include in-depth coverage of the Chinese market. Some of the new features and services now offered by Pivotal Veracity for the Chinese market include: Whitelisting, Deliverability Tracking...

AOL and Pivotal Veracity to hold webinar
February 9, 2006
Pivotal Veracity announces that it will be holding an exclusive webinar on Feb 15th with AOL to address the many questions that enterprises have regarding how to effectively and successfully communicate with their AOL customers. Register...

Pivotal Veracity Announces Record Results
October 17, 2005
Pivotal Veracity, the leading provider of solutions for optimizing the deliverability, credibility, and performance of online communications, today announced another quarter of stellar results for the period ending September 30, 2005.

The next Big IDEA for Successful Email Communication
August 11, 2005
More than 20 of the world’s leading email service providers and agencies have recently united to offer the next big “IDEA.” Deirdre Baird, president of Pivotal Veracity, the company who will be serving as the backend host of I.D.E.A., shares details on why the solution was developed and the goals of the many partners behind it.

Twelve Horses and Pivotal Veracity Partner to Focus on Multi-Channel Message Deliverability, Including Email and Mobile Messaging
Twelve Horses, August 8, 2005
A key concern for businesses with respect to mobile communications and marketing is the question of deliverability. Twelve Horses, a provider of mobile text (SMS), email, fax, and Web communications through a single platform -- MessageMaker(TM), and Pivotal Veracity, a leading deliverability service provider, announced today they have partnered to help businesses improve "multi-channel" message deliverability. The joint venture combines Twelve Horses' multimodal communication expertise with Pivotal Veracity's enhanced analytics and auditing technology. Now companies can easily work mobile messaging into their overall communications strategy -- from the same platform from which they distribute email -- with unmatched insight into its reliability and timeliness.

Pivotal Veracity Expands e-Mail Deliverability Services to 68 Countries
March 22, 2005
Pivotal Veracity, the leading deliverability service provider, has announced the expansion of eDelivery Tracker to 68 countries and more than 200 consumer ISPs and domains worldwide. eDelivery Tracker now allows enterprises to track whether their emails are actually reaching the recipient?s inbox at businesses and every major consumer ISP in the US, as well as the major ISPs and telecoms in Canada, Latin America, Europe, Africa, the Middle East, and Asia.

Pivotal Veracity upgrades deliverability solution with critical multi-language email message rendering and design validation tools.
February 17, 2005
Pivotal Veracity announced today the addition of a comprehensive solution for analyzing and resolving message design and construction problems that impact accurate rendering of permission-based emails and inbox delivery. Unlike simple rendering tools that allow mailers to view what their email "looks like" in different email clients, Pivotal Veracity's new diagnostics focus on providing clients with a comprehensive and actionable solution that delineates exactly why the message is rendering improperly and what must be done to fix it.

Pivotal Veracity Unveils Brand Monitoring and Protection Tool; Imperative for Corporations to Ensure Brand Credibility in Online Marketing Activities
October 4, 2004
Pivotal Veracity introduces eBrand Monitor, a new tool to help organizations easily and comprehensively monitor their greatest assets, protect their reputation and safeguard the viability of their email communications. eBrand Monitor tracks a company's domains, IP addresses, URLs and brand names to ensure they are reinforcing the company's positive image and are not being used by unauthorized parties or in ways that will negatively impact the company's ability to communicate effectively and credibly with their online customers.

Pivotal Veracity Unveils B2B Delivery Optimization Tools
September 3, 2004
Pivotal Veracity, LLC, an independent email delivery audit and management company, today introduced eDelivery Tracker for B2B, a new delivery optimization solution specifically designed for business-to-business (B2B) marketers. Deliverability tests in simulated corporate inbox environments show that legitimate email often have words or images that trip anti-spam filters, giving B2B marketers more reason to be concerned with deliverability standards. With spam hovering at 60% of all email volume and the corresponding incidence of false-positives rising to more than 20% of all legitimate mail, the new eDelivery Tracker for B2B offers the only online direct marketing seeding that delivers complete feedback to clients on their email campaigns.

Email Marketing Experts Partner to Optimize Email Deliverability
July 12, 2004
With an industry-leading deliverability rate of 98 percent (96 percent to the inbox and 2 percent to the bulk folder), ExactTarget has taken a further step to solidify its leadership in the deliverability arena by entering into a strategic partnership with email deliverability auditing and management firm Pivotal Veracity. The partnership will provide ExactTarget customers a new product called Inbox Detective that will deliver a new layer of delivery tracking and advanced content scoring.

Direct Media and Pivotal Veracity Announce Strategic Partnership
Direct Media, June 30, 2004
Direct Media, Inc. (DMI) and Pivotal Veracity today announced a strategic partnership to offer DMI's clients Pivotal Veracity's eContent Scorer and eDelivery Tracker tools that allow them to monitor, manage and improve the delivery of their email communication to customers and prospects. Pivotal Veracity's eContent Scorer will check a client's sending history, infrastructure, messaging methodology and content all major spam filters and black lists used by enterprises, ISPs and end-users prior to a campaign mailing. Comprehensive diagnostics identify what might trigger legitimate email to be considered spam and advise on the specific means by which to avoid it.

Pivotal Veracity Unveils Email Delivery Optimizing Tools
April 26, 2004
Sarasota, FL-April 26, 2004-Pivotal Veracity, LLC, an independent email delivery audit and management company, today launched its comprehensive suite of delivery optimization tools that enable permission-based direct marketers to monitor, manage and substantially improve the delivery of their email marketing, retention and service communications. Pivotal Veracity's solution operates independently of the mailer's deployment solution and allows marketers to optimize delivery of all their email communications...