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Anti-Spam Methods & Checks

Industry White Papers


Anti-Spam Methods & Checks

This chart gives a brief overview of the various methods used to identify spam and/or what is not spam. If you would like more details on any one of these methods, please contact us. Additionally, you will find many of the white papers we've included in our Learning Center include technical details on many of these methods.

Level -
Method
How they work
Why a mailer gets blocked
Example Programs
SMTP/ Email Relay
Real Time Black Lists
IP address on an incoming email is compared against a list of IP addresses belonging to:
known spammers, suspected spammers, spam software companies, and spam hosts (allow spammers to use their servers)
Recipients complain that you are spamming them.
You are using an external mail server or email delivery provider who is, supports, or mails for a known or suspected spammer.
You are using an ISP who does not agree to shut-down a suspected spammer.
MAPS
Spamhaus
SPEWS
+ over 300 others
Reverse DNS Lookup
IP address is used to lookup Domain Name Server. If Reverse DNS is not enabled, mailer is suspect.
Not having Reverse DNS Enabled
www.dnsstuff.com
Enterprise / ISP White Lists
Enterprise/ISP maintains a private list of approved mailers.
ISP adds you through formal verification process (not easy or widely done)
Enough recipients advise their ISP/Company IT department your mail is not spam.
N/A not published
Open Relay Hijacking
Identifies mailers using an Open Relay to mail
Not eliminating all Open Relay on your servers. Spammer hijacks it.
ORDB
http://www.dnsbl.sorbs.net/
Insecure Version of FormMail/ Hijacking of FormMail
Identifies servers with insecure version of FormMail
Identifies mailers hijacking them as mail servers
Using an insecure version of FormMail on your website.
To view latest FormMail info:
http://www.scriptarchive.com
Multiple Relays
Identifies mailers using multiple relays to mail
Relaying mail across multiple internal relays before mailing the message.
Integrated into other programs. Verify your compliant with
http://www.rfc-editor.org
Volume Filters
Stops mail based on high volume. Typical of a Directory Harvest or Denial of Service Attack
Mailing high volumes.
Mailing repeatedly to bad addresses (e.g. you may appear to be a Directory Harvest attack)
Configured at ISP / corporate level.
Identity-Based Filtering
Certificates (and certificate-like)
The senders identity is validated by looking up the sender's digital certificate.
N/A these are not blocking mechanisms.
Habeas, Trusted Sender
Content Filters
Key-Word Matching
Searches for specific text (phrases and words) that identifies unwanted mail. Email message contains one of the keywords or phrases (with simple key-word matching, any one word is enough to get filtered out).
McAffee SpamKiller,
Surf Control
Heuristics-Based Filters
Applies a set of rules to analyze an email message to determine the likelihood that it is spam.
Email message breaks enough of the rules to have a high enough score to be considered spam.
Message Labs,
Spam Assassin
Hashes/ Signature-Based Filters Maintains a database of "hashes" of previously identified spam messages and compares incoming emails to this database. Messages that match are blocked.
User complaints that the email you sent them is spam.
Sending email to a Spam Trap (meaning you are spamming)
Bright Mail,
SpamTrap
Bayesian Analysis
Algorithm that is trained to differentiate textual attributes of spam and non-spam messages. Each attribute is weighted and applied to total probability score
The unique combination of positive and negative characteristics about your email, are enough to flag you as spam either by the individual or the ISP/enterprise (usually employed at end user level)
GFI Mail Essentials
SpamProbe
Other Filters
Collaborative or Community - based Filters End users vote on which messages constitute spam. The # of votes needed is not usually published and differs by program.
Recipients complain you are spamming them.
Cloudmark Spamnet, Spamcop
Challenge/ Response Filters
Requires senders to verify their authenticity before the email is delivered to the recipient. The sender receives an email to which they must respond.
You fail to respond to the challenge. Mail remains quarantined.
Spam Arrest, Choice Mail