Intelligent Technology allowing marketers to ensure uniform email rendering across all Major Desktop, Mobile and Web platforms as well as market leading browsers IE & Firefox!

PHOENIX, AZ — NOVEMBER 11, 2008— As the market innovator, Pivotal Veracity hit the mark again today by announcing the addition of Firefox to eDesign Optimizer – the number 1 rated solution for improving the rendering, usability, and performance of email. Earlier this year, Pivotal Veracity was the first company to roll out a solution for viewing and optimizing how emails render on mobile platforms. To this day, Pivotal Veracity is the only company in the world to offer mailers the ability to view how their full emails render on all major mobile platforms in addition to every major desktop and web-based email platform. The addition of Firefox to Pivotal Veracity’s arsenal is another 1st and only, further cementing their leadership in the industry.

eDesign Optimizer addresses the enormous challenge of cross-platform message optimization. A beautifully designed newsletter may function and look perfect in Microsoft’s Hotmail but terribly in Microsoft’s Outlook 2007 and different yet again in Microsoft’s Windows Mobile Outlook. Switch your browser from IE to Firefox and you have yet another set of experiences.

eDesign Optimizer provides marketers a fully-automated solution to maximize their customers' experience and email rendering in over 100 different email clients (e.g. AOL, Blackberry, iPhone, Sohu, Yahoo!, Outlook, Lotus Notes, etc), view settings (images on & off, preview panes, above the fold, etc), and platforms (e.g. mobile, desktop, web). The newly added support for Firefox allows clients to take this one step further by ensuring, for example, their emails render properly for customers who read emails in Yahoo Mail using IE versus those reading the same message in Firefox.

"Our clients take the branding and performance of their emails seriously and, today, with the growing popularity of Firefox, no serious email rendering solution can afford to be without it," said Michelle Eichner, VP of Client Services. "We are thrilled to now offer our clients access to every major platform, email client and browser combination in the market. eDesign Optimizer takes the guess and grunt work out of design optimization by providing marketers and designers tools to maximize their productivity through intelligent automation!"

About Pivotal Veracity
Founded in 2003, Pivotal Veracity is a digital optimization company that provides clients with a comprehensive range of solutions and services for safeguarding and maximizing the deliverability, reputation and performance of their critical email communications. Rated the number 1 provider by analysts and industry experts, Pivotal Veracity is the leading choice for the world's most discriminating brands such as American Express, Apple Inc., Borders, Consumer Reports, Cisco, Dow Jones, IBM, Nestle, Oracle, Progressive, etc. In addition to being available directly from Pivotal Veracity, companies also access Pivotal Veracity’s services and solutions through over forty world-class partners in the USA and abroad.