Phoenix, Arizona - August 23, 2007 - Pivotal Veracity, the top ranked Deliverability Service Provider (DSP), announced today the launch of its new eReputation Manager service. The only solution of its kind, eReputation Manager gives mailers and their email service providers (ESPs) a single comprehensive solution for establishing, analyzing and improving their all-important online reputations.

“Most mailers find themselves facing reputation issues from time to time, and are well aware of the importance of variables like complaint rates, unknown user rates, identity stability and 3rd party assessments on deliverability”, says Michelle Eichner, COO and VP of Client Services at Pivotal Veracity. “However, the influence of your reputation and those with whom you do business does not stop there as these very metrics are also incorporated into search engines and browsers as well as a host of comparison and rating sites. As a result, it is more important than ever to closely manage and take control of your digital reputation.”

Leveraging Pivotal Veracity’s extensive experience as the top DSP and its relationships with top ISPs around the world, eReputation Manager allows mailers to manage critical aspects of their online reputation. Core components include:

Global Whitelisting Portal that enables mailers to directly access, setup and manage whitelisting programs at dozens of US, European, and Asian ISPs as well as with leading spam filters and 3rd party programs. Collectively, these represent hundreds of millions of receiving constituents.

Blacklist & URL Blocklist Monitoring allowing mailers to monitor private, paid, and public IP and domain-based blacklists and quickly resolve listings that adversely affect deliverability.

Feedback Loop Management allows mailers to easily sign-up for feedback loops at leading ISPs and provides a centralized console for analyzing spam complaints across dozens of internal and industry key performance indices.

Real-Time Reputation Assessments allowing mailers to perform real-time audits of infrastructure, identity, and product and service quality on-the-fly across over two-dozen independent reputation metrics used by millions of consumers and businesses. These metrics are used in deciding whether to deliver your mail, to visit your website and purchase your products.

Individualized Reputation Compliance & Rating System enabling mailers to easily assess and score potential and existing business partners – such as advertisers, affiliates, co-registration sites, and more - to ensure they meet mailers’ customized standards and reputation requirements.

“Reputation has become so complex – and is more integral to my mailing performance than ever” says Karen Imbrogno, Strategic Analyst at Insurance.com. “With eReputation Manager, I have a complete picture of my digital reputation at all times and can instantly react when issues do arise.”

“Pivotal Veracity continues to lead the charge with solutions that help ESPs efficiently and effectively manage reputations across thousands of clients” says Dave Fowler, vice president of global deliverability & privacy services at leading ESP BlueHornet Networks, Inc., a Digital River company. “Having all these advanced features at our fingertips is an enormous boon to our team’s productivity and an indispensable tool to manage the endless array of tasks required to keep a positive mailing reputation.”

eReputation Manager is now available to Pivotal Veracity clients. For more information on Pivotal Veracity or the eReputation Manager solution, please contact Pivotal Veracity or any Pivotal Veracity partner.

About Pivotal Veracity Founded in 2003, Pivotal Veracity is an independent email deliverability auditing and management company that provides legitimate mailers with a comprehensive range of solutions and services for safeguarding and optimizing the deliverability, credibility, reputation and rendering of their critical email communications. The leading choice for global enterprises, Pivotal Veracity's customers include the world’s most discriminating brands such as American Express, Borders, Consumer Reports, Cisco, Dow Jones, Forbes, IBM, Nestle, Netflix, SAP, and Ulta as well as top ESPs and agencies such as Acxiom Digital, Agency.com, CheetahMail, Digital River, Digitas, ExactTarget, Merkle Quris, Ogilvy One, Responsys, Silverpop, and Yesmail.