NEW YORK--JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, is lending its expertise to a cross-industry work group of e-mail marketing professionals. Vice President and Research Director David Daniels will lead the newly formed E-mail Measurement Accuracy Coalition (EMAC); the group is to provide recommendations for guidelines to measure e-mail deliverability and other critical e-mail marketing performance indicators.

“There is a fundamental lack of consensus across the e-mail marketing industry on how e-mail performance is measured, which ultimately undermines the effectiveness of the medium and renders cross industry benchmarks useless,” said Daniels.

This issue has been well documented by JupiterResearch, The Email Sender and Provider Coalition (ESPC), and most recently by the E-mail Experience Council (eec) in its “State of E-mail Metrics and Bounce Management” report.

“The E-mail Experience Council applauds David Daniels for taking ownership of this significant gap in the email marketplace. The efforts of the EMAC will enable us to continue to push our efforts forward,” said Jeanniey Mullen, Founder of Email Experience Council and Executive Director of Worldwide Email Marketing at OgilvyOne.

The group will be comprised of industry thought leaders and marketing professionals, including principals from e-mail and delivery service providers. The complete and impressive list of charter supporters can be found at www.emacoalition.org/members.

“The Email Sender and Provider Coalition has long focused on efforts to stabilize and promote the e-mail marketplace,” said Trevor Hughes, Executive Director of the ESPC. “We are delighted to participate in this worthy effort.”

“Leadership of this initiative requires someone who knows the space and the issues and has the respect and confidence of the different players. David Daniels of JupiterResearch is such a person and I wholeheartedly support his leadership,” said Dave Lewis, VP/market development at StrongMail Systems.

The EMAC welcomes the support of all e-mail service providers and vendors. Additional information regarding the coalition’s steering committee and output will be published at www.emacoalition.org

“Led by none better than David Daniels, EMAC will undoubtedly bring tremendous value to our industry by defining the very metrics upon which we will be measuring and governing our success for decades to come," said Deirdre Baird, President & CEO of Pivotal Veracity.

For additional information contact info@emacoalition.org

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com.