PHOENIX – (February 27, 2006) – Pivotal Veracity, the number 1 rated Deliverability Service Provider for the last two consecutive years, announced today that it has rolled out Outlook 2007 in its eDesign Optimizer suite. Outlook 2007 is just the latest email reader to pose challenges for companies who utilize email to communicate critical transactional and marketing information to customers. Microsoft’s controversial decision to use Word 2007 instead of Internet Explorer as the Outlook 2007 rendering engine has many mailers justifiably concerned as support for many common design elements has been removed.

“Unfortunately, the challenges with Outlook 2007 are not unique,” said Michelle Eichner, VP of Client Services for Pivotal Veracity. “Most mailers are not aware that each email reader – whether it be AOL.com, Express 6, Gmail, Outlook 2003 or Outlook 2007 – handles and displays messages differently. The end result is that an email that looks fine in their design software may look terrible and, worse, may not even function properly when it arrives in the many different email readers used by customers.”

eDesign Optimizer is the only hosted enterprise solution that provides mailers an easy and effective way to both view and optimize their email message in over thirty global desktop and web-based email readers such as Lotus Notes, Thunderbird, Express, Hotmail, Yahoo, AOL, Sina, Tiscali, Yahoo and dozens of others.

“We invest a great deal in designing and deploying compelling messages," said Continental Airlines. "eDesign Optimizer is a critical component of our process, as it allows us to ensure our messages render and function properly and retain our brand integrity no matter what email reader our customers use."

In addition to providing the mailer over a hundred different screenshots of each message including views with and without images, preview panes, full message and above-the-fold views, eDesign Optimizer includes W3C and WDG HTML Validation, authentication displays (SPF, SID, DKIM, etc), multi-lingual spell checking, image and link validation, user experience measurements, and the ability to fix and download corrected emails on the fly with a Power QA tool.

Guide to Optimizing Messages for Outlook: In conjunction with their rollout of Outlook 2007 support in eDesign Optimizer, Pivotal Veracity has released an extensive study on the critical differences between Outlook 2007 and Microsoft’s other popular email readers including Outlook 2003, Outlook XP, and Outlook Express 6. The guide provides a comprehensive review as well as practical guidance on what should be done to optimize email messages for each. The guide is now available on request at http://www.pivotalveracity.com/ReqInfo/SpecialReports.php

###

About Pivotal Veracity
Founded in 2003, Pivotal Veracity is an independent email deliverability auditing and management company that provides legitimate mailers with a comprehensive range of solutions and services for safeguarding and optimizing the deliverability, credibility, reputation and rendering of their critical email communications. The leading choice for global enterprises, Pivotal Veracity's customers include the world’s most discriminating brands such as Borders, Consumer Reports, Cisco, Dow Jones, Forbes, IBM, Nestle, Netflix, Schwan’s, and Ulta as well as top ESPs and agencies such as Acxiom Digital, Agency.com CheetahMail, Digitas, ExactTarget, Ogilvy One, Responsys, Silverpop, and Yesmail. For more information on Pivotal Veracity, please visit http://www.pivotalveracity.com/.

Contact:
Pivotal Veracity
Michelle Eichner, 602 971 0502
press @ pivotalveracity.com

Currently the full I.D.E.A. service may be executed in one-to-two weeks and costs an average of $1,500 to $2,500. Companies may visit www.emaildeliveryaudit.com, for more information or to contact I.D.E.A. or an I.D.E.A. partner.