PHOENIX, AZ - November 14, 2006 – Despite spending nothing on advertising and fielding only a handful of sales people, Pivotal Veracity has once again beaten out competitors such as Habeas, Lyris, and Return Path, to win top honors as the best email Deliverability Service Provider (DSP) in the industry. Since introducing its solutions for optimizing the deliverability, credibility, rendering and reputation of critical email communications in 2004, Pivotal Veracity has quietly but unequivocally become the DSP of choice for industry leaders and experts. Pivotal Veracity’s solutions are now relied upon by almost every single top-tier ESP representing well over 3 billion emails per month, world-class agencies such as Ogilvy, Digitas, and Agency.com as well as the most respected international enterprises such as Nestle, IBM, Merck and Dow Jones to safeguard the reputation and maximize the effectiveness of their email communications.

Pivotal Veracity wins the 2006 ClickZ Marketing Excellence Award for second consecutive year. The ultimate in user accolades, the ClickZ Marketing Excellence Awards, allow actual online marketers to both nominate and select the winning technologies and companies that enable them to successfully get their jobs done and are “making a difference in online marketing by moving the industry forward by providing brilliant examples of what can be accomplished”. Pivotal Veracity is pleased to announce it has been voted the number 1 Deliverability Service Provider for the second year in a row and would like also to extends its congratulations to its client-partners Blue Hornet, Eloqua, ExactTarget, Goodmail and Responsys all of whom were voted winners or finalists in their respective categories.

Pivotal Veracity recognized as the leading DSP by JupiterResearch. Each year the highly-respected analyst firm JupiterResearch conducts an exhaustive review of the email marketing landscape. This report provides a critical assessment of email vendors that have excelled in the period and those most likely to lead in the future as a result of their commitment to strategic services and core integrated solutions. In their Email Marketing Buyer's Guide JupiterResearch identified Pivotal Veracity as the number 1 integrated DSP solution with more than twice the market reach of its next nearest competitor. In addition to recognizing Pivotal Veracity’s leadership in its category, JupiterResearch’s Annual ESP Evaluation recognized Pivotal Veracity’s many exclusive ESP clients as top-ranked leaders including:

• 5 of the top 6 rated ESPs in the “Service-Oriented” category are Pivotal Veracity clients: CheetahMail, Acxiom Digital, Click Tactics, Yesmail, and Merkle/Quris.
• 2 of the top 5 rated ESPs in the “Small/Mid-Size Market Focus” category are Pivotal Veracity clients: ExactTarget and Blue Hornet.
• 5 of the top 5 rated ESPs in the “Large Enterprise Oriented” category are Pivotal Veracity clients: Responsys, Silverpop, Premiere Global Services, Harte-Hanks Postfuture and What Counts.

“We’re deeply honored by the public recognition as the top DSP and are even more pleased to see so many of our client and partners recognized as leaders in their space,” says Deirdre Baird, President, Pivotal Veracity. “We’ve never endeavored to be the biggest, we’ve only endeavored to be the best and while we may have inadvertently become the former, it’s recognition of the latter that brings us the greatest amount of pride. We have always believed and will continue to believe our best investment is the investment we make in our clients. They are our biggest advocates, our best salespeople, and our greatest motivators, and we are exceptionally grateful for their ongoing guidance and unwavering support.”

About Pivotal Veracity, LLC
Founded in 2003, Pivotal Veracity, www.pivotalveracity.com, is privately-funded and profitable. Pivotal Veracity provides its valued clients with award-winning solutions and professional services for optimizing the inbox deliverability, email reputation, and rendering of their email communications. Renowned for continuous innovation and an unwavering commitment to the highest level of service, Pivotal Veracity is the DSP of choice for the world’s top agencies, ESPs, and large enterprises all of whom rely upon Pivotal Veracity to preserve the viability and effectiveness of their vital customer communications. Pivotal Veracity’s suite of solutions and services are offered directly to clients as well as through Pivotal Veracity’s exclusive partners.