Tracking the Internet’s Sleeping Giant
Pivotal Veracity expands email deliverability services into China!
PHOENIX, AZ – May 31, 2006 - Asia represents an astounding 1/3rd of the world’s estimated 1 billion internet users (www.internetworldstats.com). Yet less than 10% of the Asian population is online versus 68% of the North American population. With 90% of the Asian population - over 3 billion people – never having logged on, is it any wonder Asia is viewed by many as the internet’s sleeping giant?
While U.S. Marketers have long recognized that the internet provides a fabulous opportunity to reach customers anywhere, it remains to be seen whether the same can be said for countries such as China where language and cultural barriers are compounded by heavy regulation. “A person residing in China may be able to find your website and even place an order without you having to change the way you do business,” says Deirdre Baird, President of Pivotal Veracity, “but to ensure your customer receives your order confirmations, newsletters, and marketing communications, you will have to contend with local email capabilities and regulations in order to be and remain successful.”
That’s where Phoenix-based Pivotal Veracity comes into play. Pivotal Veracity, the number one ranked email deliverability provider, empowers US and European marketers with tools and services for managing their online reputation, optimizing inbox deliverabilty and rendering of their email communications in over 68 countries worldwide. In response to clients’ growing demand, Pivotal Veracity has now expanded their services for Asia to include in-depth coverage of the Chinese market. Some of the new features and services now offered by Pivotal Veracity for the Chinese market include:
- Deliverability tracking. The ability to track whether email communications are reaching the inbox or are being filtered or deleted as spam at the top Chinese domains including as Sina, Sohu, 163.com, Netease, 123.com, and more.
- Regulatory Compliance. Guidance on both ISP and governmental regulations including Decree No 38. of the Ministry of Information Industry which is the “Measures For Administration of Internet Email Service”. This provides important guidelines similar to the USA’s federal CAN-SPAM law.
- Whitelisting at the leading Chinese ISPs. Pivotal Veracity’s current coverage includes whitelisting at over 100 million Chinese email accounts.
- Email rendering. Pivotal Veracity’s multi-lingual validation tools enable mailers to easily test and ensure the proper rendering of multi-byte emails as well as accommodate all Asian encodings.
Is Asia, and China in particular, the new land of opportunity for American businesses looking to expand via the internet? Pivotal Veracity will be leading the way in helping its clients find out!
About Pivotal Veracity, LLC
Founded in 2003, Pivotal Veracity is the leading provider of solutions for optimizing the deliverability, credibility, and performance of online communications. The Company's technology helps direct marketers and their agencies analyze their email campaigns and decisively improve inbox placement. Pivotal Veracity's clients are Fortune 1000 marketers and leading ESPs and agencies. Pivotal Veracity is headquartered in Phoenix, Arizona and maintains offices in Connecticut, New Jersey and Florida. For more information on Pivotal Veracity, please visit http://www.pivotalveracity.com/.
