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Pivotal Veracity Announces Record Quarter Marked by Strong Revenue Growth, Strategic Customer/Partner Acquisition and Continued Technology Innovation A business succeeds by doing business the old fashioned way PHOENIX, AZ - October 17, 2005 – Pivotal Veracity, the leading provider of solutions for optimizing the deliverability, credibility, and performance of online communications, today announced another quarter of stellar results for the period ending September 30, 2005. Founded in the summer of 2003, privately-funded Pivotal Veracity achieved profitability just six months after introducing their solutions. They impressed their investors then and have not stopped since. Two years later, the Company now boasts more than one hundred clients, the industry’s most comprehensive enterprise solution, the ClickZ Marketing Excellence Award as the top-rated deliverability provider, and a well-earned reputation as the best in the business for its non-stop innovations and unwavering focus on service. In the past three months the company proudly welcomed a host of new top-tier clients such as AT&T, Epson, Jockey, NetBank, Walgreens and others and was also chosen as the exclusive deliverability provider for new partners Agency.com, Twelve Horses, Premiere Global Services, and Digital Connexxions. During this same period the company unveiled three major new solutions: IDEA, eDesign Optimizer and a unique Fix-It service, while still finding time to introduce numerous enhancements to its award-winning deliverability optimization platform pvIQ. A testament to the superior quality of service they provide and the loyalty they engender―the company executives were invited to speak at no less than five of their client-partners’ customer conferences in the last month alone. “Perhaps it sounds a bit old-fashioned,” said Deirdre Baird, president of Pivotal Veracity, “but we treat our customers the way we would hope to be treated if the situation were reversed. We do not promise what we cannot deliver, and we always strive to deliver more than we promise. Whereas our competitors capitalize on the hype, we focus on educating our clients to the truth. We commit our internal resources to our core competencies of innovation and service and build long-term partnerships with market-leaders that embrace our values and enhance our ability to provide our clients with the exceptional service and value that they have come to expect. We have always believed business should be earned, not bought, and that success is measured by the happiness of our customers; if that is old-fashioned, as some would say, well then, we’re all for it!” Financially, Pivotal Veracity’s position is equally strong. This past quarter, Pivotal Veracity once again proved that a simultaneous dedication to product innovation and service to clients does not need to come at a cost to share-holders. Indeed, the Company’s performance exceeds that of companies many hundreds of times its size. Revenue grew 26% from the prior quarter and more than 275% from the same quarter the prior year while EBIDTA grew 54% from the prior quarter and more than 1,300% from the same quarter the prior year. With no long-term debt, a Current Ratio of 246.8 and a Return on Equity of 107% for the nine months ending September 30, 2005, Pivotal Veracity clearly illustrates doing business the old-fashioned-way may indeed be the best way. About Pivotal Veracity, LLC
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