|
Twelve Horses and Pivotal Veracity Partner to Focus on Multi-Channel Message Deliverability, Including Email and Mobile Messaging RENO, Nev.--(BUSINESS WIRE)--Aug. 8, 2005--A key concern for businesses with respect to mobile communications and marketing is the question of deliverability. Twelve Horses, a provider of mobile text (SMS), email, fax, and Web communications through a single platform -- MessageMaker(TM), and Pivotal Veracity, a leading deliverability service provider, announced today they have partnered to help businesses improve "multi-channel" message deliverability. The joint venture combines Twelve Horses' multimodal communication expertise with Pivotal Veracity's enhanced analytics and auditing technology. Now companies can easily work mobile messaging into their overall communications strategy -- from the same platform from which they distribute email -- with unmatched insight into its reliability and timeliness. More and more businesses are learning that no single method of communication allows them to reach the customers and prospects they need to reach, when they need to reach them. The need to deliver more timely and relevant information, combined with the rapid adoption of new methods to communicate, can create a daunting learning curve. The Twelve Horses/Pivotal Veracity partnership allows companies to more easily manage communications across channels by leveraging MessageMaker, a single interface to talk to the world (via email, mobile messaging, fax or voice), while tapping Pivotal Veracity's deliverability insight and tools. Now companies can not only send communications from one platform, but also learn what messages are most likely to successfully reach clients; over what mediums, as well as what ISPs, cellular providers, or even geographic areas might be a challenge. Just as important, the system helps businesses understand what they can do to overcome those challenges. "Mobile marketing -- particularly the use of SMS/text messaging -- is exploding as a medium for business communication," said David LaPlante, CEO of Twelve Horses. "It's only natural that the best practices adopted for email that ensure opt-in and deliverability, now be transferred to mobile marketing and other business communication mediums." "This is a unique relationship for Pivotal Veracity in that Twelve Horses is our only partner offering a true multi-channel solution from one platform," said Deidre Baird, president and CEO of Pivotal Veracity. "While we have focused on email for the last few years, the concept of multimodal communications has always intrigued us and we're delighted to be working with Twelve Horses to bring similar tools to the wireless space and beyond." As an alternative to email, the key role of mobile (text) messaging in touching customers is to deliver "perishable" messages -- notifications of availability or promotions, answers to questions, alerts that offer loyal customers short-term discounts, and so on. With the exception of outbound calls, which tend to be expensive and intrusive, SMS generally has the best chance among all channels of reaching customers instantly, regardless of location. About Twelve Horses Twelve Horses is a global provider of multi-channel messaging solutions for marketing and service automation. MessageMaker(TM) is a single platform for email, fax, voice, web and mobile text/SMS messaging. Customers use the Product as a hosted on-demand application to integrate and automate individualized cross-channel dialogues that build brand equity, increase customer conversion rates, decrease acquisition costs, present/resolve payments and extend the lifetime value relationships. MessageMaker is fast to deploy, integrates easily with CRM, delivers immediate results, requires minimal upfront investment, supports multiple international languages, and scales to fit the global enterprise. The Company compliments the Product with agency-type professional consulting services in strategy, design and development to implement meaningful solutions for customers on retainer or on a project basis. For more information, visit www.twelvehorses.com or call 1-888-398-0549. About Pivotal Veracity Founded in 2003, Pivotal Veracity is an independent email delivery auditing and management company that enables permission-based email marketers to improve their email delivery. The Company's technology helps direct marketers and their chosen deployment vendors analyze their email campaigns and decisively improve inbox placement. Pivotal Veracity's customers are Fortune 1000 marketers. The Company also partners with leading direct marketing providers including, ExactTarget, Eclipse Direct Marketing and Blue Hornet. A supporter of CAN-SPAM, Pivotal Veracity believes in responsible direct marketing and double-opt-in list generation. For more information on Pivotal Veracity, please visit http://www.pivotalveracity.com/. Contacts Lyman Public Relations for Twelve Horses Carm Lyman, 707-256-3834 carm@lymanpr.com or Schwartz Communications for Pivotal Veracity Davida Dinerman, 781-684-0770 pivotalveracity@schwartz-pr.com |